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Development is simplistically about yielding 2 benefits to man and his environment: (a) condition change and (b) behaviour change, both for the better ofcourse. But the process of both changes is so seemless that the two forms take place almost always concurrently. Similarly, communication support to induce developmental CHANGE should go on concurrently with the substantive actions and reforms that contribute to the broad public goods - all administered as "a single dosage". Hence, the use of mass channels of communication such as radio, TV and newspapers should be seen as elements of this single dosage. Dissenting voices in the mass media against any given type of reform and developmental action are themselves important in putting checks on the reformers to either defend themselves by turning the tables against their critics with convincing arguments or modify their development strategies and adapt. Against this background, I neither consider the possibility of a "hate media" emerging under these circumstances nor the justification for cautioning against wholesale enthusiasm for greater transparency and information to improve governance and accountability.