Given the level of economic shocks that are gripping Africa's major export destinations, it is high time market diversifaction took centre stage. Africa needs to add value to its products and be able to export to various economies so as to spread the risk of single market failures. The private sector in Africa has so far demonstrated ability to add value, although on a limited scale, to Africa's local products, and sell to the most economically productive markets. This needs to be strengthened to international standards. The protectionist tendencies in promising markets should be reduced, and Africa's products given more space internationally. Above all, emphasis should be on clear separation of the infrastructural development roles of the state and the market development role of the private sector. This will ensure that each party plays its role for the facilitation of the other.