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In the Benin study, services were still being provided through the public sector. Greater information, through greater exposure to mass media, simply persuaded households to spend more of their private resources to avail of these public services. Similarly, in the Nigeria study, communities were supporting the public health system. So these results should not be interpreted as bypassing of state-provided services. However, your intuition does seem to apply to other settings, such as in India. Indeed, in another study in India (link below), we found that greater information about the quality of education led to communities bypassing the village public school and improving learning among children through private, volunteer-led remedial classes. http://www.ingentaconnect.com/content/aea/aejep/2010/00000002/00000001/art00001