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Submitted by Miguel Dedo on
Morisset did not equate business owners with children, you did, by applying literal meaning to what was obviously a figure of speech. Your English 1 instructor would be appalled. The takeaway from Morisset's note is "Pay more attention to what firms say they need in response to a questionnaire that they perhaps pay little attention to. Nothing more, you cannot win a PhD degree for "analyzing" that.