The view we take in our work, following Merton, Bodie, Ibbotson and Shiller, is that given the increasing complexity of financial solutions on offer and the ability to actually approximate Arrow-Debreu Complete (Financial) Markets for a household financial literacy may actually not be the way to go but much more customised wealth management services combined with ex-post liability on the provider of this advice and the notion of "informed consent". Our concern is that while providers are keen to educate customers, when asked even simple questions such as: "How much life insurance should a person ideally buy?" they themselves are unable to come up with accurate answers. And in our view this is not surprising since these are not easy questions to answer. We have tried in our work to figure out the best answers to these questions and figure out ways in which well-trained high school graduates (www.bit.ly/LocalTouch) using protocols and technology aided tools can actually offer this advice to remote rural households (http://felih.ifmr.co.in/) and now have a draft of a text book: "Financial Engineering for Low Income Households" and a website (http://felih.ifmr.co.in/) that actually operationalises these tools. Would be very keen to get feedback and guidance on this approach.