The ultimate goal for working on the demand side from a political communication perspective is the mobilization of the public. We want to drive citizens who lack information and efficacy to being an active public, participating as relevant actors in the public sphere and in thereby in political decision making processes. Here at CommGAP, we base our approach on a range of literature from the study of public opinion and social movements and came up with what we call the "Stairway to Mobilization." In the coming days and weeks we will try to illustrate this concept with practical examples and case studies, but for now lets discuss the theoretical background.
"For I know that, despite the huge constitutional difference between a hereditary monarchy and an elected government, in reality the gulf is not so wide. They are complementary institutions, each with its own role to play. And each, in its different way, exists only with the support and consent of the people. That consent, or the lack of it, is expressed for you, Prime Minister, through the ballot box. It is a tough, even brutal, system, but at least the message is a clear one for all to read. For us, a Royal Family, however, the message is often harder to read, obscured as it can be by deference, rhetoric or the conflicting currents of public opinion. But read it we must."
HM the Queen, Golden Wedding. In The Best After-Dinner Stories, Tim Heald. The Folio Society, 2003.
Climate change in the news (Aug 31- Sept 4, 2009)*
- News Update
Here is some good reading on Africa:
- As Africa grows richer, there are reasons to be pessimistic about its ability to capitalize on the benefits of a reduction in population growth, says The Economist. One reason is that one in two Africans is a child, which means that traditional ways of caring for children in extended families are breaking down.
Editor's Note: Bernardo Weaver is a Wharton MBA in Finance Candidate and a consultant at the World Bank working on Public Private Partnerships.
|Photo © Yosef Hadar/World Bank|
The Amazon basin harbours the largest contiguous tropical forest on the planet, spread over eight countries. Over the past four decades the Amazon has been subjected to deforestation, forest degradation, global warming, and vegetation fires. However, the model for development of the Amazon—which is based on replacing forests with agriculture and cattle ranches—can be criticized on more than just environmental grounds. It can be faulted on economic grounds too. For example, the gross agricultural product of the Brazilian Amazon represents less than 0.5% of the Brazilian GDP. Sadly, fifty years of deforestation have brought neither wealth nor quality of life for most Amazônidas.
A recent article by Timothy Ogden (Computer Error?) provides a pretty clear answer: forget the glitzy computers, and put your scarce resources into the provision of deworming pills. The One Laptop per Child (OLPC) program provides computers at around $200 a pop, while deworming pills cost between 50 cents and 4 dollars per student per year. All the control trials of computers in classrooms have given—at best—ambiguous results.
For those of you who are in Washington DC and want to learn more about the World Bank's work on the web — specifically, how audience feedback and data are driving the way we approach our new online initiatives — I'd recommend you attend the DigitalCitizen Conference on October 8, 2009.