The public needs its pundits. Those with expertise on various topics, ranging from financial derivates to pop psychology, serve as “opinion leaders” on the important and not-so-important issues of the day. From personal experience -- talking to family, friends, and colleagues -- I notice that we tend to repeat what we hear from them on various topics, whether consciously or not.
We know from applied communication research that, over time, people tend to retain bits and pieces of information while forgetting their sources. How many times have we made authoritative statements and when asked where we got the information, say something like “I don’t remember from where exactly but I’m pretty sure that… “ This is normal because we can’t be expected to keep track of each and every information source. And we can’t be expected to come up with our own erudite analysis of each and every public issue either. Hence, we need pundits. But we should also keep in mind that not all of these experts on all things public are created equal. We could very well be mouthing off as hard fact something a pundit shared as her or his own misinformed opinion.