The Wildlife Conservation Society was awarded a DM grant in 2008 to pilot Cambodia's first market for payment for environmental services generated from agriculture using a "wildlife-friendly" branding and marketing strategy. Here is an update after 4 seasons.
In early 2009, when Ibis Rice first hit the dining tables of ten of Siem Reap’s elite and socially responsible hotels and restaurants, Le Meridien Angkor was amongst them. Going on the basis of a tasty sample and the willingness to aid conservation in Cambodia, these early supporters were vital to the fledgling enterprise. Today many have joined the ranks of Wildlife Friendly® establishments, both here and in Phnom Penh.