India’s 12th Five Year Plan (2012-2017) talks of challenges emanating from the economy’s transition to a higher growth path, the structural changes that come with it and the expectations it generates. One pertinent challenge in India, in the context of economic growth at the rate of 8%, is the extent of progress towards the multi dimensional process of inclusive growth. Without doubt, the latter should result in lower incidence of poverty, significant improvements in health care, universal access for children going to school and increased access to skilled development.
These parameters are more critical for an estimated 833 million people in India who continue to live in rural areas and a very large proportion of whom, both men and women, are either wholly or significantly still dependent for their livelihood on farm as well as non-farm activities. A plethora of centrally sponsored flagship rural development programs such as the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) have been given special impetus aimed at building rural infrastructure and providing basic services with the aim of reducing poverty. These are mandated to be implemented by the provincial governments through institutions of local self governance in the gaze of the well oiled administrative district machinery and increasingly in collaboration with the civil society.
An unprecedented injection of public funds during the 12th Plan Period through decentralized governance, calls for a renewed focus on the dynamics of grassroots empowerment that could enable rural communities to access information about their rights and entitlements made available under these programmes, both by law and policy. This consequently also has implications for accountability in the reach and impact of the public delivery system that the poorest approach. The key question, thus is, what kind of an accessible communication medium, amongst today’s robust social media, should be utilized during the next four years extensively to sensitize and empower the poorest in rural areas in partnership with civil society? Secondly, what are the governance challenges that need to be identified in the above partnership to make the benefits of the envisaged inclusive growth more transparent, participatory and bottom up?