Svetlana Nikolaevna had never seen so much cash in her life. It was her family’s life savings, a huge stack of $100 bills, totaling $250,000. The girl behind the glass was counting it, verifying the authenticity of each bill with a scanner that beeped its approval if everything looked OK. Then, just to be sure, the girl examined each note under an ultraviolet light.
Yesterday, I attended a session of the World Bank Institute’s Flagship Course on Health, attended by health specialists from various countries. An expert panel shared experiences of using communication and persuasion toward bringing about pro health outcomes. Several success stories were shared on applying behavior change communication in areas such as hygiene and sanitation, nutrition and education, and immunization in Africa and Asia. Complementary to this focus on individual and social change was a presentation by Patricia Sosa, Esq. on experiences of the Campaign for Tobacco-Free Kids. The organization advocates for policy change in various countries and the core of their strategy is changing the rules of the game to reduce tobacco use.