My Africa-based colleague Nigel Twose shared an illuminating story with me. His words follow:
Last Wednesday, I was sitting in the lobby of my hotel in Monrovia, waiting for my flight to Dakar and back to Jo'burg. Across from me were three men of Lebanese origin: the manager of the hotel, a 20-something, and an older man who had just left Lebanon to escape the war. The three of them were huddled over a laptop. One suddenly asked me: "Do you think Kentucky Fried Chicken would work in Monrovia?"