Yesterday I sketched out the theory of change and initial findings on the first four years of work by an extraordinary East African NGO, Twaweza. Today I’ll move on to what some NGO people (but thankfully no-one in Dar es Salaam last week) insist on calling ‘the learnings’ about the flaws and gaps in its original theory of change (described in yesterday’s post).
First, there’s a big ‘black box’ containing Twaweza’s rather large assumption that giving people information (eg about failing education systems), would lead to them taking action to change things. What issues in the black box determine whether this is true or not?
Evan Lieberman (one of Twaweza’s many evaluators, from Princeton University) called this the ’secret sauce’ – the miracle that links information to action. His team had come up with a smart attempt to identify some of the sauce’s ingredients – conditions for a →b:
Do I understand the info? →Is it new info? →Do I care? →Do I think that it is my responsibility to do something about it? →Do I have the skills to make a difference? →Do I have the sense of efficacy to think that my efforts will have an impact? →Are the kinds of actions I am inspired to take different from what I am already doing? →Do I believe my own individual action will have an impact? →Do I expect fellow community members to join me in taking action? Evan argued that only if the answer to all of these is yes, will the black box indeed turn information into action.
Actually it’s worse than that – they missed some pretty big ones (‘do I have the time to do this, on top of everything else?’ ‘Will I run any personal risks if I do this?’). It’s a hell of an intimidating set of conditions and, as was pointed out, the danger is that accountability proponents will just latch onto one of the steps, then wonder why nothing is popping out at the outcome end.