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Awareness Campaigns

Campaign Art: The Seatbelt Crew

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.
 
India loses around 380 lives every day in road crashes. The World Health Organization Global status report on road safety 2013 also notes that fatalities in road accidents in India are on the rise, increasing from 8 deaths per 100,000 people to nearly 12 in 2010. This means that every four minutes a life is lost in a road accident in India. Another 5 million have been left seriously injured or permanently disabled. 

Simple adjustments though, including stricter enforcement of seatbelt and helmet wearing, can help reduce these distressing statistics. That's where the Seatbelt Crew comes in.
 

A group of special, transgender Indian women use their sacred position in Indian culture to urge motorists to use their seatbelts.  The following video shows the Seatbelt Crew as they direct motorists and passengers at traffic stops to use their safety devices.

The Seatbelt Crew

Media Development vs. Communication for Development: Structure vs. Process

Anne-Katrin Arnold's picture

Brothers for LifeMy colleague Shanthi Kalathil is working on a "Toolkit for Independent Media Development," which we have mentioned several times on this blog. One of the points she makes right at the beginning is that donors need to distinguish between media development and communication for development. Communication for development means the use of communication tools - usually in the form of awareness raising campaigns - to achieve development goals. Media development, on the other hand, is about supporting an independent media sector in and of itself, it's a structural approach.