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“It takes over 40 minutes just to get out of the parking lot. There has to be another way!" Listening to Manuel, an executive from Sao Paulo, was the tipping point that convinced us to convert our theoretical analysis on the potential of “corporate mobility” programs into real-life pilot programs in both Sao Paulo and Mexico.
Corporate Mobility Programs are employer-led efforts to reduce the commuting footprint of their employees. Such programs are usually voluntary. The underlying rationale behind them is that improved public transport systems or better walking and cycling facilities are necessary but not sufficient to address urban mobility challenges and move away from car-centric development. Moreover, theory suggests that corporate mobility initiatives may have the potential for a rare “triple bottom line”: they reduce employers’ parking-related costs, improve employees’ morale and reduce congestion, emissions and automobility. In other words, corporate mobility programs are good for profits, good for people and good for the planet.
One of the shiny new Ecovía buses
One should not underestimate the importance of Ecovía, a new 30-km BRT corridor crossing Monterrey from east to west. The original goal was to create a high-speed, high-quality mass transit system that could provide rail-like performance at a fraction of the cost. If the first six weeks are any indication, Ecovía certainly has achieved that. At 30 km per hour, the average travel speed of the BRT is close to double that of regular bus lines across the city; an influential local TV host found that end-to-end travel times on the system were over an hour faster than by private car; ridership levels are higher than what government expected for this still partial roll-out (35 of the scheduled 80 vehicles are operating); and in a recent survey, 75% of the sampled riders judged the overall system to be an 8 or higher on a scale of 10.
The following post is a part of a series that discusses 'mind and culture,' the theme of the World Bank’s upcoming World Development Report 2015.
For one night, the Cirque du Soleil closes all its shows in Las Vegas. Instead, more than 100 artists come together to create one magnificent show in support of One Drop to give out a simple, yet very powerful message: water, for today and forever. For One Drop, awareness is as essential as economic development to drive change to make water accessible to all. The non-profit organization uses social arts to connect, communicate, and convince communities to adopt sound water management practices that ensure sustainability in the long run. The Let’s Talk team caught up with Jacques Rajotte, Chief Operating and Innovation Officer, and Danielle Valiquette, Chief International Programs Officer, One Drop, on their visit to the World Bank last week to know more about operationalizing social arts as an impactful tool for social transformation.
Our Top Ten Blog Posts by readership in 2013
This post was originally published on Jaunary 14, 2013
2011 was a year of turmoil. Internationally, economic meltdown deepened and continued, massive earthquakes struck New Zealand and a tsunami hit Japan. But 2011 will be also remembered for a different type of earthquake – the Arab Spring – an event that shook the Middle East, causing regimes across the region to totter and fall. Unlike other revolutions, this one used relatively new tools and technologies – networked or social media.
Much has already been written about the Arab Spring but what is already clear from the current body of work being produced is that it was the use of social media that acted as the catalyst for change in an already unpredictable environment. The use and availability of social media easily created connections between prominent thought leaders and activists to ordinary citizens, rapidly expanding the network of people willing to take action.
Think back to your childhood…do you remember your favorite story? Whether it was Ali Baba and the Forty Thieves or Pinocchio, I bet you can recall every detail. Why do stories hold such power over our imaginations and why are they being talked about so much in businesses today?
Steve Denning, former Director of Knowledge Management at the World Bank, explains in the Science of Storytelling posted on Forbes, “Slides leave listeners dazed. Prose remains unread. Reasons don’t change behavior. When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn’t just better than the other tools. It’s the only thing that works…” In fact there is scientific evidence that storytelling mimics the way our brain works, and this is why we remember stories so well.
I argued a few months back that information we get from story-telling is fundamentally different to what we get from polls and surveys. If we can’t predict what’s coming next, then we have to continuously work to understand what has and is happening today. (See: Patterns of voices from the Balkans – working with UNDP)
Methods we’re all used to using (surveys, mid-term evaluations) are ill prepared to do that for us and increasingly act as our blindfolds.
As I started working through the stories we collected, this question has become even stronger.
To give you some background, we started testing whether stories could help us:
During a trip to South Africa last week, I was saddened to read this newspaper headline: “24 people killed, 14 seriously injured, and 44 with minor injuries after bus smashed into a mountainside.” The bus was bringing people back to Cape Town's township of Khayelitsha from a church gathering in eastern Mpumalanga—most of the occupants were women and children.
What would blogs be good for if it were not for their intent on steering a bit of controversy?
So here it is… I do not believe that behavior change interventions can effect lasting change in people’s travel patterns unless real choices are available to them within the local context.
Do you know these people who always only hear what they want to hear? Who interpret everything in a way that fits their own views? Yes? Deal with them every day? Well, chances are, you’re one of them. Biased information processing is a common phenomenon. It happens when the information we receive is out of sync with what we believe to be true, or want to be true, or when the information is inconvenient for us. This obviously has huge implications for communication campaigns in development.