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behavioral economics

Enhanced Active Choice: Utilizing Behavioral Economics to Increase Program Take-up

David McKenzie's picture

Shifting from opt-in to opt-out defaults is one of the clearest success stories for policy to emerge from behavioral economics, as evidenced by the large increases in organ donor rates and contributions to retirement savings plans obtained when opt-out defaults are used instead of opt-in. 
                However, there are several limits of opt-out policies:
 

When people don’t behave according to economic models

David Evans's picture

What falls outside the standard assumptions and models of economics?  How does that matter for development?  Last week, the Africa Chief Economist’s Office and the Development Economics Research Group of the World Bank sponsored a star-studded course exploring exactly this issue.

Nobel Prize winner George Akerlof highlighted how, because of all the advantages of markets, we ignore the traps that come along with them.  Sellers can deceive buyers and prey on their unconscious biases, lack of self-control, and naiveté. 

Using his famous “lemons” market example, Akerlof showed that, instead of there being no equilibrium, naïve buyers will in equilibrium buy poor-quality used cars. He calls this phenomenon “Phishing for Phools”.

Behavioral design: slap or tax yourself into productivity?

David McKenzie's picture

One of those stories going the rounds about a month ago concerns a blogger in San Francisco, who worried he was wasting too much time on Facebook and Reddit. As he writes on his blog, he used a software app which tracked what he was doing with his time and found almost 19 hours a week went to these activities.

Fruit Salad, Chocolate Cake, Cognitive Control, and Poverty

Jed Friedman's picture

In a psychology experiment from 15 years ago, participants were asked to remember a number – the number was randomly selected to either be a short two digit number or a seven digit number – and then to walk down a hallway to another room for an interview. As a seeming afterthought, they were told there is a snack cart in the hallway and to help themselves to one of the snacks. The snack choice was either fruit salad or chocolate cake.