In two weeks I'll visit BETT, the London-based event which is sometimes referred to as the 'world's biggest educational technology trade show'. While I don't know if it is in fact the 'biggest' (ISTE's annual event is huge as well), nor how one calculates magnitude in such cases, there is no doubt that it is indeed really, really, really, big.
I attend BETT most years for a number of reasons. Doing so provides me with a chance to see all of the new cool gadgets and applications in one place. It is pretty easy to schedule meetings packed into a few days with lots of groups and people who are also at BETT; 'back home' it would take months to coordinate such meetings.
Conveniently, BETT takes place immediately after the Education World Forum, where scores of education ministers gather together each year to share experiences about challenges and successes related to education in their countries. This 'convenience' is actually no coincidence: Many ministerial delegations, especially those from middle and low income countries, stay on to tour the exhibition halls at BETT, to see the 'latest and greatest' and be (presumably in some cases) wined and dined by various vendors hoping to build relationships and do some business. While I skip the 'hospitality' stuff (not really my scene), I typically find it very educational to attach myself to, and rotate between, a few ministerial delegations each year as they tour the BETT exhibition spaces. Doing so offers me some exposure and insight into what such groups are interested (and not interested) in, and provides me with a 'fly-on-the-wall' view into the various sales pitches that are made to these sorts of government officials by companies eager to ring in the new year with some big contracts – as well as how such officials respond to such marketing.
Just as I find the questions that educational officials ask of vendors when they tour the BETT exhibition spaces to be revealing in many ways, I am often intrigued by the related questions that many of these companies then pose to me.
As a result of my work at the World Bank helping to advise on issues at the intersection of technology use and education in middle- and low-income countries and emerging markets around the world, I am, for example, asked from time to time by companies sets of questions that can be summarized as follows:
What would be the 'ideal' educational technology device for use in schools,
and by teachers and students, in developing countries?