Recently I blogged about how development institutions are not making effective use of social media for development. But what can be done about it? In this blog I suggest three specific actions that development institutions can take to proactively include social media in their projects, and discuss some sectors where Web 2.0 could make a real difference. For the sake of simplicity, I will use the terms interchangeably, however for inquiring minds, Web 2.0 and social media have slightly different meanings.
Photo: This photo taken December 14, 2010 shows a map on a page from Facebook. The map displays friendships as lights on a deep blue background. The eastern half of the U.S. and Europe shine the brightest, while China, Russia and central Africa, where Facebook has little presence, are mainly dark. Source: The Wall Street Journal