This is the story of an idea. In fact, of a very simple and creative idea that is having huge impact on the way people move. This idea is helping reduce travel time, save money and increase the connectivity of big and small cities. A map of South Korea's rest areas
and transfer points
So who is behind this brilliant idea? Actually, it is rather something that we all take for granted in developed countries, as well as some developing countries’ expressways or highways: the rest area.
We normally associate rest areas with a quick stop for food, gas or other necessities. But what if these rest areas could add even more value to transportation, and without huge expenses? This is precisely what the South Korean government did back in 2010 when it opened the first “Regional Buses to Regional Buses Transfer Centers,” utilizing rest areas along expressways. The idea was gestated at the Korea Transport Institute (KOTI), one of the partners of the World Bank’s Transport and ICT global practice.
Since 2010, rest areas have played an effective role as “sub-hubs,” or transfer centers for regional buses, which in turn have more than doubled the number of regional routes, increasing the accessibility to smaller cities, and all this without having to go through the capital Seoul, where there is often too much traffic and congestion.
We know that bus transport is a more effective transportation mode than individual cars, particularly in terms of moving more people and reducing congestion and pollution. But in Korea, as well as other countries, there are several reasons why bus transport is less favored than cars, but one of the most important is a lack of accessibility to smaller cities. That is to say, bus transport cannot provide door-to-door service. In fact, accessibility in regional bus transport is worse than within cities mainly because regional buses tend to operate mostly non-stop services between larger cities.
For example, in Rio de Janeiro — despite efforts by the government to convene all transit operators during the planning stage —private rail-based operators were reluctant to participate in the design of the system because they feared that the bus system would stand to benefit more from integrated fares. In the end, the government went ahead with its plans.
Today, although the integrated fare system benefits the poor, it fosters the inefficiency of inter-municipal buses that receive a subsidy that allow them to survive despite low load factors. Several of those routes should have been integrated with rail. There was also fraud by van operators using transport routes and the system’s smart cards. Consequently, the subsidy rose very quickly.
Even so, Rio de Janeiro’s system is a blessing to low-income users, and overall ridership increased. If challenges are met, the system can work better for everyone. Efforts must be done to fine-tune the system, close loopholes, decrease fraud and reward the most efficient parts of the system.
In my previous blog entry, I wrote about nine suggestions for designing and implementing integrated fare systems. Now, in addition to the initial example from Brazil, I’d like to share a few other experiences and lessons regarding integrated modal fares.
When there is a regional transport agency, an integrated fare system’s level of service can be monitored from a central location, provided buses are equipped with GPS and smart card systems (as in Santiago, Chile).
Civil society has been dealing with the problem of sexual harassment in public spaces in innovative ways. Creative marketing campaigns are popping all over the world, including Take Back the Metro in Paris, Chega de Fiu Fiu in Brazil, and Hollaback in 84 cities around the world.
The problem seems to stem from strong, ingrained cultural beliefs. Unfortunately, the problem might be getting stronger as formal barriers to the participation of women decline, as suggests Marty Langelan, a World Bank consultant, professor of American University.
Bus operators receive harassement
response training.
Specialists know that the complexity of the problem requires changes in social norms, and that this can only come from comprehensive approaches and time. Some governments may acknowledge the same; however, they still have to deal with the pressing urgency of the theme, and therefore adopt quick, pragmatic solutions.
Currently, countries like Mexico, Brazil, India, Malaysia, Indonesia, Thailand, Japan, and Nepal all have some form of women-only cars in public transportation.
While there are strong arguments that these women-only cars are effective temporary solutions, in the long-term they could reinforce the stereotypes of uncontrollable men and victimized women. They also remind us of the United States Supreme Court decision Plessy vs. Ferguson, which considered constitutional segregated black and white populations in public facilities under the idea of “separate but equal.”
City planners and design professionals have long known that the way in which physical space is constructed affects human behavior. Walkways, doorways, and lighting direct people for strategic reasons, colors and textures impact our sensory experiences, and the size and flow of space affects our social interaction.
Physical space is also important in designing transportation infrastructure where entry and exit points direct the flow of traffic, ticketing affects efficiency, and roadways shape the speed and orientation of traffic.
As one architect puts it, “Designers often aspire to do more than simply create buildings that are new, functional and attractive—they promise that a new environment will change behaviours and attitudes.”
Consumers consider these aspects when they decide how to travel in a process known as translation in which they consider personal benefits and costs of a product. In this case, people make ask themselves, ‘I know a new bus line is available, but will it save me money or time?’ or 'I can ride my bike, but will it be safe?' The process is complex, and occurs over time and through repeated interactions.
In order to put design to good use in changing attitudes and behaviors, the city of Bogotá immersed itself in the lives of its residents and created solutions to tackle the heavy congestion and lack of safety that were common on the city’s streets. They used the economics of nudge, paired with design principles, to increase public use of bicycles and buses.
A colleague of mine once told me that professionals who were responsible for designing public transport policies never used public transport themselves. This thought has been entrenched in my mind ever since. As a transport professional myself, I always try to use public transport whichever part of the world I visit, be it London, Delhi, Accra, Helsinki, or Colombo. It is one of the best ways to get a sense of how the public transport system operates in a particular city.
I joined the World Bank Nepal office some three years ago. I booked my temporary residence in a hotel through one of my friends. I had no idea how far the hotel was from my office so I took a taxi on my first day. Then I discovered that my hotel was close to a public transport route so I started using microbuses to commute to the office. On my way to work the microbus would never be full, so I could travel comfortably. But I hated my return journey as the microbuses would already be filled up at Shahid Gate and I would never get seats. Often I had to change buses and sometimes, if I stayed at work late, I had to take taxis as there were no buses after dark.
A lot of my Nepali colleagues also shared their experiences with me. A male colleague told me how he was mugged once. I also heard many unpleasant stories from my female colleagues on the experience of using public transport. I have to admit after this, I used public transport less frequently.
You might be wondering how buses and social accountability are related. In Baglung, western region of Nepal, they are not just related - one is the direct result of the other.
Nepal, with its diverse topography has amazing landscapes for tourism but when it comes to accessible roads, it is one of the rural community’s biggest concerns. In the hilly or mountainous regions, the problem is severe; the same can be said about the remote regions of Baglung where people were not getting any bus service from the centre to the upper faraway villages (up to Kalimati). As their only other option, they had jeeps (people carrier) as substitutes for public transportation.
“Now, it’s become easier for us to go to the villages as the bus is cheaper – it’s less than half the price of what we pay for jeeps. The jeeps cost us NRs. 150 to 200 (US$ 1.75 to $2.35) while the bus is just NRs. 40 (US$ 0.50). I am happy that the bus is in operation now but what is more exciting is - the bus service started as the direct result of the public hearing we had with the municipality last year,” says Pingal Khadka GC, one of the PETS members set up by Deep Jyoti Youth Club in the municipality.
Under the Program for Accountability in Nepal (PRAN), Deepjyoti Youth Club (DYC) organised one of the most effective tools of Social Accountability: a public hearing in a remote village of Baglung. The turnover of more than 2,500 people from local communities not just made an arresting sight but yielded results in less than two weeks. During the summer last year, the citizens had the opportunity to ask questions to the municipal officers and one of the concerns was the bus service. The people were promised the service to start as soon as possible and it did. The commitment of the Local Development Officer (LDO) in front of the entire community made the bus service a reality.
What does one generally looks for while travelling? Quick, hassle free, safe and convenient mode of transportation! To get people to shift from private to public transport, the usability and access to public transport should be such that people choose it over their own vehicles.
This is however a classic chicken and egg problem because until the public sees an improvement in public transport they are not going to use it, and till the government sees people using it, it will not invest in public transport. In this case, the government will have to take the first bold steps and invest in the infrastructure of public transportation systems.
For example, in Rio de Janeiro — despite efforts by the government to convene all transit operators during the planning stage —private rail-based operators were reluctant to participate in the design of the system because they feared that the bus system would stand to benefit more from integrated fares. In the end, the government went ahead with its plans.
City planners and design professionals have long known that the way in which physical space is constructed affects human behavior. Walkways, doorways, and lighting direct people for strategic reasons, colors and textures impact our sensory experiences, and the size and flow of space affects our social interaction.
Baglung, Nepal
What does one generally looks for while travelling? Quick, hassle free, safe and convenient mode of transportation! To get people to shift from private to public transport, the usability and access to public transport should be such that people choose it over their own vehicles.
