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Campaign Art

Campaign Art: Nature Is Speaking

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

“Nature doesn’t need people. People need nature.” The message is blunt and ominous. The imagery is beautiful. It’s is the new campaign from Conservative International, Nature Is Speaking, which introduces the idea that it's in our own enlightened self interest as humans to take care of the environment because we need it to survive. 

The campaign rebrands the conservation movement from one that discusses the environment as fragile and separate from humans to a force that is wholly inseparable from the future of mankind.

It contains seven short films in which Nature is personified by celebrities, including Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey who all give voice to a different element of the environment.

In the following video Julia Roberts gives Mother Nature a voice: "I've been here for aeons. I have fed species greater than you, and I have starved species greater than you,” she warns. “My oceans. My soil. My flowing streams. My forests. They all can take you. Or leave you.”
 
Nature Is Speaking – Julia Roberts is Mother Nature

Campaign Art: Africa Stop Ebola

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Since the start of the current Ebola outbreak, music has been a part of efforts to sensitize and educate people about the disease. Artists in Guinea, Liberia and Sierra Leone, the three most affected countries, have produced several songs to inform people that the virus is real and "don't touch your friend".

The latest song to hit the airwaves, "Africa Stop Ebola", was written by Kandia Kora and Sekou Kouyaté, both of whom are from Guinea and are among the performers. It is based on lyrics outlined by Carlos Chirinos, a professor at New York University who specializes in music, radio and social change. The lyrics express messages of caution and comfort, warning people not to touch the bodies of the sick or deceased and encouraging them to trust doctors, wash their hands, and take proactive steps if they feel the symptoms of Ebola.

The song aims to build confidence in the public health sector through the cachet of the artists. Across West Africa, music, theater, and radio are popular media to spread public information, and performers are well- respected public figures with enough social weight that people to listen to them.

In order to ensure the song's messages are clear regardless of the level of literacy or education of the listeners, it is performed in French and local languages widely understood across the region.
 
Africa Stop Ebola

Campaign Art: How (un)equal is East Africa?

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

The 85 richest individuals in the world own as much as 3.5 billion of the poorest people, according to Oxfam. It's a staggering statistic, but it has friends. 

The 2014 Global Wealth Databook by Credit Suisse reports the bottom 50% of the world's population own less than 1% of its wealth, the richest 10% hold 87%, and the top 1% alone possess 48.2%. 

The International Monetary Fund and World Bank Group also stated in the Global Monitoring Report that while the number of people living in extreme poverty is decreasing, the gap between the haves and the have nots is increasing. Today, the world's richest 10% earn 9.5 times more than the poorest 10% of the world. Twenty-five years ago, they earned 7 times more than their less fortunate peers.

Taking a closer look at East Africa, Ben Taylor (mtega), an Open Development Consultant with Twaweza, finds that the richest 1% in East Africa own as much wealth as the poorest 91%. The six wealthiest individuals in the region own as much as 50% of the region’s population or 66 million people.
 
How (un)equal is East Africa?

Campaign Art: 2014 Nobel Peace Prize Awardee Kailash Satyarthi Reminds Us #dontlookaway

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Last week Kailash Satyarthi, a human rights activist from India who has worked at forefront of the global movement to end child slavery and exploitative child labor since 1980, won the 2014 Nobel Peace Prize.  Satyarthi is the founder of Bachpan Bachao Andolan, a grassrots organization that works to save children from trafficking, slavery, and child labor and to rehabilitate them through education. He is credited with saving more than 80,000 children from these practices, and his organization has led the world’s largest civil society campaign - the Global March Against Child Labour.

The following video from Bachpan Bachao Andolan focuses on child trafficking in the form of sexual exploitation and urges viewers and passersby #dontlookaway.
 

#dontlookaway

Campaign Art: Food For All

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.
 
Imagine a world in which we had to eat with long spoons and chopsticks or could not bend our arms to bring food to our mouths... What would we do? How would we eat?  The parable of the long spoons teaches us a valuable lesson: focusing solely on ourselves leads to struggle and hardship, but focusing on others gives us the freedom to find new solutions. 

The following video from Caritas International's One Human Family, Food For All campaign uses this parable to encourage viewers to consider their own food choices and proactively reduce the hunger of their neighbors. FAO estimates that about 805 million people were/are chronically undernourished in 2012–14, the vast majority of which live in developing countries, where 13.5% of the population is undernourished.  However, by working together, investments in agriculture can be made, food wastage can be reduced, and hungry people can be fed.  
 
One Human Family, Food For All

Campaign Art: Pão dos Pobres

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Globally, significant progress has been achieved in elevating the position and dreams of children. United Nations data show that mortality rates of chilren under 5 years of age have dropped by 49% from 1990 - 2013.  Primary school enrollment in developing regions reached 90% in 2010, up from 82% in 1999, which means more kids than ever are attending primary school. However, it is also true that youth are three times more likely than adults to be unemployed, and over 350 million young people are not engaged in education, employment, or training.

The lesson of the following video by Fundação Pão Dos Pobres is that reality can't stop us from dreaming.  To show that dreams are worthwhile, Pão dos Pobres created an art exhbition entitled "Por Trás Sonhos" (Behind the Dreams) featuring young people who illustrate their dreams for the future and professional artists who transform these dreams into depictions of reality.  Reality is often darker than our dreams, but that should be reason enough to work for positive change.
 
Por Trás Sonhos

Campaign Art: Kick Off Your Birthday by Bringing Fresh Water to the Sahel

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

charity: water, launched its annual "September Campaign" this month in which the organization selects a country or region for targeted support. This year, the Sahel region was chosen, and the September Campaign seeks to bring clean water to 100,000 people of Mali and Niger that are living in the strip of land between the Sahara desert to the north and the Sudanian Savannah to the south.  The area is frequently affected by drought and famine, and access to clean water is rare.

Unlike other nonprofits that speak about the organization and mission first, charity: water puts their supporters at the center of their communications and empowers them to tell personal stories and fundraise individually, using a method known as inbound marketing. Inbound marketing promotes an organization through blogs, video, enewsletters, whitepapers, SEO, and other forms of content marketing which attract the attention of key audiences and draw people to their website. By contrast, buying attention through advertisements, cold-calling, direct paper mail, and radio, are considered "outbound marketing."

Central to their inbound marketing method, charity: water appeals to supporters to start 'your own campaign.' The website offers visitors the ability to, "start a fundraising campaign and bring clean drinking water to people in need around the world." The personalized and social nature of the campaign allows people to share their own stories and encourage friends and followers to do the same. Supporters have been creative with their campaigns, starting birthday fundraisers, running marathons, and welcoming newborns with donations.

   

Campaign Art: #WorldHumanitarianDay

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

World Humanitarian Day, celebrated on August 19, seeks to raise awareness around the important activity of humanitarian workers, as well as the dangers that they face.

This year's campaign featured the theme "The world needs more Humanitarian Heroes" and a call from popular personalities to show support for humanitarians by tweeting with the hashtags #humanitarianheroes and #theworldneedsmore.  A new platform, Messengers of Humanity, was also launched to encourage individuals to become members of an online community where they can share images, important facts and figures, opportunities to get involved, and messages of hope. 
 
World Humanitarian Day 2014: Voices from the Field

Campaign Art: Ebola In Town

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Ebola virus is experiencing a break out summer. The latest outbreak in Guinea, Liberia and Sierra Leone is the worst ever, resulting in the death of almost 900 lives and infecting more than 1603 people across West Africa. The virus is also experiencing unexpected popularity on the dance floor.  

A new song, "Ebola in Town," recorded by a trio of West African rappers, warns of the dangers of Ebola over a catchy electronic beat. Residents of Monrovia and Conakry, the capitals of Liberia and Guinea, and have created a dance to go along with the song.  The lyrics warn "don't touch your friend" and "no eating something, it's dangerous," and the dance, fittingly, does not include any touching.

This advice is technically incorrect (you cannot contract Ebola virus from simply touching another person but rather through contact with bodily fluids) and may increase the social stigma that people recovering from Ebola face, an issue health workers are attempting to adress.  While the song is off-message, it may nonetheless be helpful in raising awareness. Many people in West Africa are not sure of the actual danger level, which may be exacerbated by illiteracy-  43.3% of adults in Sierra Leon, 42.9% in Liberia and only 25.3% in Guinea's are literate.  In these countries, music, theater, and radio are popular media to spread public information.

Campaign Art: How Do You Talk about Sex When it is Taboo?

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

How do you inform young people of the importance of safe sex in Ethiopia, where sex is a taboo subject?

Turns out, the answer lies in the dance group, Addis Beza. 

Addis Beza means "to live for others" in Amharic, and members of the group, aged 15-20, use their vibrant moves to open-up discussions about safe sex. The group regularly performs in front of mobile HIV testing vans and public spaces, encouraging the crowds they draw to practice safe sex with condoms and to get tested free of charge.

Addis Beza

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