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Campaigns

Campaigning on Hot v Cold Issues – What’s the Difference?

Duncan Green's picture

I recently began an interesting conversation with our new campaigns and policy czar, Ben Phillips, who then asked me to pick the FP2P collective brain-hive for further ideas. Here goes.

The issue is ‘cold’ v ‘hot’ campaigning. Over the next couple of years, we will be doing a lot of campaigning on climate change and inequality. Inequality is flavour of the month, with an avalanche of policy papers, shifting institutional positions at the IMF etc highlighting its negative impacts on growth, wellbeing, poverty reduction, and just about everything else. That makes for a ‘hot campaign’, pushing on (slightly more) open doors on tax, social protection etc.

In contrast, climate change is (paradoxically) a pretty cold campaign. Emissions continue to rise, as do global temperatures and the unpredictability of the weather, but you wouldn’t think so in terms of political agendas or press coverage (see graph). The UN process, focus of huge attention over the last 15 years, is becalmed. Politicians make occasional reference to ‘green growth’, but that is becoming as vacuous as its predecessor ‘sustainable development.’

The distinction is not so clear cut, of course. Hot campaigns can suddenly go cold and vice versa (politicians and officials are able to go from saying ‘no, don’t be ridiculous’ to ‘we’ve always supported this’ with bewildering ease, when the moment is right). You could argue that the Arms Trade Treaty campaign was one of those. But a campaign needs to get seriously hot if it involves a major redistribution of power and influence (like taxation/inequality or climate change, but not, I would argue, the Arms Trade Treaty).

So the essay question is: do you campaign differently on hot v cold campaigns, and if so, how? Here are some initial thoughts:

Campaigning and Complexity: How Do We Campaign on a Problem When We Don't Know the Solution?

Duncan Green's picture

Had a thought-provoking discussion on ‘influencing’ with Exfamer (ex Oxfam Australia turned consultant) James Ensor a few days ago. The starting point was an apparent tension between the reading I’ve been doing on complex systems, and Oxfam’s traditional model of campaigning.

In my first days at Oxfam, I was told that the recipe for a successful campaign was ‘problem, villain, solution’ (heroes are apparently optional). And sure enough, if you look at good/bad campaigns, the presence or absence of all three ingredients seems pretty key.

But one of the characteristics of complex systems is that solutions are seldom obvious and often only emerge from trial and error. Elsewhere I’ve translated the offputting language of complexity theory into ‘how do you plan when you don’t know what’s going to happen?’ But in the case of advocacy and campaigns aimed at influencing government or international organizations’ policies, a better formulation would be ‘how do you campaign when you don’t have a solution?’

The first option is of course to pretend that you do anyway. Echoes of Yes Minister’s ‘we must do something. This is something. Therefore we must do it!’. Not that Oxfam would ever stoop to such a thing, obviously.

Alternatively, stick to problems that are less complex, at least at first sight. Campaign to give people money, or bednets, or vaccines, or food (although any of these efforts in practice are unlikely to stay neat and linear for long).

But there are a number of other options:

Pick Your Celebrity!

Anne-Katrin Arnold's picture

You know those pictures of Angelina Jolie hugging a starving child in Chad? Elton John singing at AIDS fundraisers? Bono being everywhere all over Africa in campaigns against poverty? There is a very good reason why celebrities lend their names and faces to development causes: it works. By the sheer force of their fame they draw attention to issues that would normally not be on our radar screen and they are able to mobilize parts of the population that does not always have access to information about development issues. So all you need to do is put a famous face on your cause and you’re set for success – increased awareness, increased attention, increased funding, and sometimes even behavior change? It’s not quite as easy as this. Picking the right celebrity is important, or the whole thing can backfire. Here are a few dos and don’ts when involving celebrities in a cause.

Make Inequality History? What Would Change if We Focused on Inequality Rather than Poverty?

Duncan Green's picture

Last week I spoke at a Brussels conference on inequality, organized by the Belgian NGO coalition 11.11.11. Inequality is flavour of the month right now, showing surprising staying power within the post-2015 process and elsewhere. Inequality gabfests usually involve violent agreement that inequality is indeed a Bad Thing, lots of evidence for why this is the case, and polite disagreements on what inequality we should target first – often along the lines of ‘because inequality is really important, we should all work on X’, where X just happens to be the thing that person works on anyway. A more retro variant involves ritual combat between supporters of equality of opportunity (aka American Dream) v equality of outcome (Socialist Paradise). Cynical, moi?

But in Brussels, I had a more difficult, but interesting job: what, if anything, should we do differently if our focus is on inequality rather than, say ‘getting to zero’ on poverty? So let’s imagine. It’s 2015, the UN has signed off on a shift in focus from poverty (MDGs) to inequality (post-2015). True, the commitment is a little vague (hey, this is the UN we’re talking about), but now NGOs and official donors are charged with the task of turning this into a viable campaign and lobbying exercise. What might a Make Inequality History campaign look like?

The Rise of Brazil’s 'Marqueteiros'

Sina Odugbemi's picture

Did you know that Brazil is now exporting political campaign strategists? According to a fascinating profile published in the New York Times, Brazil’s top political campaign consultants are now working on elections in other Latin American countries, and they are even beginning to venture into Africa. Written by Simon Romero, the profile focuses on the work of Joao Santana, apparently a colorful and controversial figure. Key quotes:

In the past year, Mr Santana, a hypercompetitive 60-year-old former lyricist for an avant-garde rock band who refers to elections as “almost bloody combat,” accomplished the uncommon feat of simultaneously running winning campaigns for three presidents: Danilo Medina, in the Dominican Republic; Hugo Chavez, in Venezuela; and Jose Eduardo dos Santos, in Angola.

He [Mr Santana, that is] described politics as an activity involving theater, music and even religious rites since “primordial” times, and, with a dash of humor, said about his field, “Just as psychoanalysts help people to have sex without guilt, we help people to like politics without remorse.’

What Would a Global Campaign on Production and Industrial Policy Look Like?

Duncan Green's picture

Regular readers will know that I am a big fan (as well as friend) of Cambridge economist Ha-Joon Chang (right), whose most recentbook, 23 Things They Don’t Tell You About Capitalism should be at the top of any policy wonk’s reading list. Last Saturday, he gave a brilliant keynote at the annual conference of the UK Development Studies Association. Its title, ‘Bringing Production Back into Development’, was a deliberate challenge to those in the room, as he argued that the discussion on development has become like Hamlet without the Prince.

The Prince, according to Ha-Joon is ‘productive capabilities’ – the steady upgrading in skills and industry that has characterized virtually every successful experience of national development, including of course his native Korea. From Adam Smith to the 1980s, the consensus was that such upgrading was the core business of development. No longer.

'Bricifying' International NGOs is Hard Work: The Challenges Facing Oxfam India

Duncan Green's picture

I spent last week trying to understand an intriguing experiment. About five years ago, Oxfam GB’s 'white men in shorts' left India, along with all the other Oxfam affiliates, and a new, completely Indian-run Oxfam India took over. All part of ‘Bricification’ within the Oxfam family (there’s an Oxfam Brazil in the pipeline too).

So what’s changed? After a period of reflection Oxfam India has opted for a strategy combining programming with increased levels of advocacy in areas such as smallholder agriculture & climate change, natural resource management, right to education and health, violence against women and women’s empowerment, along with a hefty dose of emergencies work and disaster risk reduction. Its two ‘emerging themes’ are urban poverty and ‘India and the World’ – for example the impact of Indian investment in Africa, or India’s role in the G20.

But it hasn’t been easy. The apparently unanswerable political logic of ‘Indianizing Oxfam’ has faced some pretty steep challenges, as I found out in a consultation with partners from Indian civil society. These come in two broad areas: political and financial.

Weekly Wire: the Global Forum

Johanna Martinsson's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

CIMA
Making Media Development More Effective

"CIMA is pleased to release a special report, Making Media Development More Effective, by Tara Susman-Peña, a media development and communications consultant. She was the director of research for Internews’s Media Map Project, which informed this paper. A wealth of research demonstrates that a healthy media sector is consistently paired with better development outcomes and can contribute to better development. However, media development–donor support for strengthening the quality, independence, and sustainability of the news media–has comprised only about 0.5 percent of overall aid to developing countries. Should media development’s track record earn it a more central place in international development? A strong evidence base of original research conducted for the Media Map Project, a collaborative effort between Internews and the World Bank Institute, funded by the Bill & Melinda Gates Foundation, provides the opportunity to analyze the extent to which donor support to media has helped the media sector fulfill its promise to strengthen development. This report points out that donors to media development have a number of blind spots that prevent their interventions from being more effective and that media development stakeholders could improve their efforts by applying aid effectiveness principles to their practice." READ MORE

DFID Research for Development
Emerging Implications of Open and Linked Data for Knowledge Sharing in Development

"Movements towards open data involve the publication of datasets (from metadata on publications, to research, to operational project statistics) online in standard formats and without restrictions on reuse. A number of open datasets are published as linked data, creating a web of connected datasets. Governments, companies and non-governmental organisations (NGOs) across the world are increasingly exploring how the publication and use of open and linked data can have impacts on governance, economic growth and the delivery of services. This article outlines the historical, social and technical trajectories that have led to current interest in, and practices around, open data. Drawing on three example cases of working with open and linked data it takes a critical look at issues that development sector knowledge intermediaries may need to engage with to ensure the socio-technical innovations of open and linked data work in the interests of greater diversity and better development practice."READ MORE

Celebrities, Politics, and Development: Is it a Good Mix?

Johanna Martinsson's picture

The use of celebrities to promote causes and political campaigns has been around for some time. It’s nothing new, yet it's a fascinating topic. With the U.S. election just around the corner, celebrities seem to be popping up everywhere endorsing their preferred candidate, speaking out on issues they deem important, and raising money, lots of money, for the campaigns. As Sina mentioned in a previous post, there is not a doubt that celebrities are effective in attracting attention to issues, but as he said “noise is not the same thing as impact.” The level of influence celebrities have on policy-making and affecting change on the ground has long been debated.


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