“When we curb abuse we will expand freedom” – Ashley Judd.
Cyberbullying has become pervasive, impacting the lives of millions of children worldwide. 9 out of 10 children experiencing cyberbullying never tell an adult. But the consequences of silence can be detrimental. According to the American Academy of Pediatrics’ Clinical Report, being the victim of school bullying or cyberbullying is associated with substantial distress, resulting in lower school performance and school attachment.
In order to raise awareness of the damages of cyberbullying, Norton, an anti-malware software company, published a documentary-style film on their website. Produced by Grey San Francisco Agency, the video features six real life families, and their children telling their stories of being cyberbullied. The kids read some of the messages they have received on their phones, while their parents listen on the other side of the room.