People in my profession have struggled with the idea of strategy - what it means, how to implement a communications strategy, how is strategy different from policy, where is strategy different from planning?
This weekend I met some of the world’s best strategists. And they weren’t working in government or political organisations. They work in sport. You might think that motor-racing had little in common with my field of strategic communications in conflict environments, but this is not any-old motor-racing - it’s Formula 1.