Communication Techniques

Now and then we discuss specific communication techniques on People, Spaces, Deliberation that are essential to bringing about change, and in particular, governance reform.  CommGAP also produced a series of technical briefs that demonstrate the theoretical underpinnings of communication concepts and tools, including topics such as change management, negotiation, and persuasion. It was therefore a great pleasure when a newly published book entitled Political Writing by Adam Garfinkle was brought to our attention.  As Garfinkle points out, political writing is about persuasion. It’s about persuading ideas and policies.

Garfinkle is the founding editor of The American Interest and a former speech writer for two U.S. Secretaries of State, namely, Colin Powell and Condoleezza Rice. His latest book, Political Writing, is based on a course he taught to interns working in politics in Washington, DC. It’s a short and practical how-to guide that introduces the essential skills and rules in how to become a better writer and it covers different forms of political writing, including: the essay; the review; the op-ed; speech-writing, letters, toasts and ceremonials; memoranda; commission reports; and blogs.  In addition to rules, each chapter also includes recommended reading and exercises. The book also covers the fundamentals of rhetoric and polemic, and gives us a history lesson of persuasion and language, dating back to the Greek agora. It ends with a philosophy of editing.