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“It takes over 40 minutes just to get out of the parking lot. There has to be another way!" Listening to Manuel, an executive from Sao Paulo, was the tipping point that convinced us to convert our theoretical analysis on the potential of “corporate mobility” programs into real-life pilot programs in both Sao Paulo and Mexico.
Corporate Mobility Programs are employer-led efforts to reduce the commuting footprint of their employees. Such programs are usually voluntary. The underlying rationale behind them is that improved public transport systems or better walking and cycling facilities are necessary but not sufficient to address urban mobility challenges and move away from car-centric development. Moreover, theory suggests that corporate mobility initiatives may have the potential for a rare “triple bottom line”: they reduce employers’ parking-related costs, improve employees’ morale and reduce congestion, emissions and automobility. In other words, corporate mobility programs are good for profits, good for people and good for the planet.
If you miss me at the back of the bus, and you can't find me nowhere
Come on up to the front of the bus, I'll be ridin' right there
I'll be ridin' right there
I'll be ridin' right there
Come on up to the front of the bus I'll be ridin' right there
In 1993, when I was 10 years old, my family took a trip to Beijing, where the large boulevards provided us with an image that seemed reversed: bicycles everywhere, punctuated by the occasional car. The young and old rode nearly identical two-wheeled machines to get where they needed to, and the internal combustion engines were sidelined, weaving their way through an army of peddlers. At that time, writes Kristof in 1988, 76% of road space in China’s capital was taken up by bicycles – and one in every two people owned a bicycle (that’s 5.6 million bikes for 10 million people).
Fast forward 20 years: Beijing’s traffic patterns are impressive for a very different reason. Cars now clog the streets, slowing down rush hour traffic to 9 miles per hour, and bicycles have all but disappeared. Chinese consumers have overwhelmingly embraced the car - from 1990 to 2000, their number increased from 1.1 to 6 million (a 445% leap). The hunger for cars is growing; China is now home to over 78 million cars, of which 6.5 million are in Beijing alone.
A few years ago I proudly put a sticker on my bicycle that claimed one should ‘bike local’ in order to ‘think global.’ These days, it seems that the car is unavoidable in the majority of growing cities and that instead of biking local one should avoid commuting at all.
Mega-events such as the Olympics and the World Cup can be catalysts not only for huge investments in infrastructure, but also policy changes that may induce positive behavioral changes. Transport operations and mobility are particularly important for mega-events as they involve much planning and long-lasting infrastructure. The question, however, is how to keep the long-term development vision and legacy in mind while meeting the shorter-term mobility nee
I just returned from São Paulo, perhaps the third biggest metropolitan area in the world with a population of 18 million and an endless vista of apartment towers and commercial buildings in almost any direction from the center. The traffic problems are large and reported in the daily newspapers as the peak number of kilometers of the main road network in congested conditions (equivalent to LOS F). This indicator tends to range between 100 and 200 km for any given day