When you think of Peru, the first city that usually comes to mind is Lima. Why? Well, because Lima is the largest city in the country, with close to 50% of the nation’s urban population living in the metropolitan area; the city also produces 45% of Peru’s GDP. While this level of concentration of population and economic activity may not be a good or bad thing, it points to some imbalances in the urban system in Peru.
Our Top Ten Blog Posts by Readership in 2012
Originally published on April 3, 2012
Knowledge, or the lack of, is often associated with the success or failure of development initiatives. For decades, communication’s main role was to fill the knowledge gap between what audiences knew and what they needed to know, with the assumption that this would induce change. We now know that this is seldom the case. In the modernization paradigm, media were expected to provide needed knowledge through messages that could fill knowledge gaps, build modern attitudes, and eventually shape behaviours. After years of under-delivering on their promises, development managers and decision-makers are increasingly realizing that it is not enough to have sound technical solutions and disseminate information in order to have audiences adopt the innovations.