How can we best promote the use of Internet by private companies – particularly small and medium-sized enterprises (SMEs) – in Africa? This question is of growing significance on a continent where most of the population is under 20 years of age and – compared to the previous generation – increasingly accessing information through digital channels as a result of the rapid expansion of mobile broadband services.
This question is also crucial in terms of growth and competitiveness in the context of the growing economic globalization, where customers and business partners use information and communication technologies in a much more intensive manner.
I never thought I'd say this with a straight face, but URL shorteners are now the topic du jour.
For those of you that have no idea what I'm talking about, a definition, from Wikipedia:
URL shortening is a technique on the World Wide Web where a provider makes a web page available under a very short URL in addition to the original address.