Child abuse is a very serious and widespread problem globally. According to UNICEF, 6 in 10 children in the world are subject to physical punishment, and particularly, 4 out of 5 children are subjected to some kind of violent discipline at home.
In 2013, the Spanish ANAR Foundation (Aid to Children and Adolescents at Risk) launched a campaign using street posters with lenticular printing. The posters included a secret message that could only be seen from a child’s eye level. The idea behind this genuine form of advertisement was to encourage abused children to reach for help by calling the number that was only displayed to them.
It is unclear how many posters actually reached the streets of Spain, or how many children ended up calling ANAR’s helpline after seeing the posters. Interestingly, what became a huge social media success was the video explaining how these posters worked.