World Champion boxer Manny Pacquiao is a living icon in the Philippines, his legendary battles are well known and brought him considerable fame. This fame and recognition is being used by the Philippine government (through Project NOAH) to save lives and minimize losses from disasters—where an infographic gradient links flood depth to Pacquiao’s famous height. In other words, to encourage adoption of early warning advisories and make flood hazard projections more interesting, yellow colors on interactive flood hazard maps equate to flood levels up to Pacquiao’s knees, while a dangerous, bright red color corresponds to high flood levels that are taller than Pacquiao himself.
early warning systems
Average economic losses from natural disasters are rising, despite considerable efforts to better manage risk from natural hazards over the last few decades. Data from Munich Re shows a sharp rise, from $50 billion a year in the 1980s to just under $200 billion annually in the last decade. Population growth, rapid urbanization, and climate change are compounding these losses. Securing prosperity in the midst of growing hazards is an enormous challenge that demands a new approach to development.
The international community is rising to meet this challenge head-on. Last week in Oslo, Norway, I had the privilege of participating in the 15th Consultative Group Meeting for the Global Facility for Disaster Reduction and Recovery (GFDRR), where 75 representatives from partner countries and international development organizations met to help scale up and better mainstream efforts to build climate and disaster resilience in some of the most vulnerable communities around the globe.
With the importance of this effort in mind, I co-authored an article with Norwegian Minister of Foreign Affairs Børge Brende, in which the minister and I argue that sustainable development gains require a new approach towards mitigating risk from climate change and natural hazards. After the recent days spent with my colleagues in Norway, I’m encouraged by the shared enthusiasm of GFDRR and its partners for the task ahead. It’s time to get to work.