Rosie Parkyn explores the opportunities and challenges online media presents in addressing the gender equality gap.
‘If you see it, you can be it’ could have been the unofficial slogan of the International Development Cooperation meeting on Gender and Media, where I was invited to talk about the opportunities created by the internet and online media to counter gender stereotyping, or the assignment of particular characteristics and roles according to sex. This is a theme touched on by our Policy Briefing, Making Waves: Media’s Potential for Girls in the Global South.
Much has been said about the need to achieve better visibility for girls and women in the media if gender equality is to be realised. This year’s Global Media Monitoring Project reported that women make up only 24% of people heard, read about or seen in news reporting. That coverage is often characterised by gender bias and extensive stereotyping.
So could the onward expansion of digital spaces fast track the process of ensuring girls and women are seen in a diversity of roles? The short answer is yes of course, it has transformative potential. But there are significant caveats.