Today, all the necessary information assets are available to provide actionable insight to farmers: models, real-time local weather, crop and agronomic insight and calendars. What is also emerging is the technology to deliver actionable insights directly into the hands of farmers: information and communication technologies (ICTs) including cell phones, tablets and other personal communication tools.
With a cell phone in hand, a farmer becomes connected to a network of invaluable – and timely – information. There is greater demand for information as extreme weather variability necessitates new farming practices. Local and timely insights help inform farmer decisions. Big Data methods and practices, meanwhile, ensure that this multi-directional information contributes across the agricultural value chain as input providers and produce buyers are also informed.
The warming of the atmosphere is leading to a tremendous increase in weather variability. This variability affects agriculture in a multitude of ways and most insidiously for farmers, in the uncertainty that impacts each step in their production and livelihoods.
The most common human reaction to uncertain times is to become more risk averse. For our planet’s 570+ million small-holder farmers, this means lower productivity. With the impeding population surge, particularly in Africa
, and diet changes requiring “70 percent more food production,” change must come now.