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Dead Branding Society: Is blockchain the death of food branding as we know it?

Randolph Kent's picture
© Flore de Preneuf/World Bank
© Flore de Preneuf/World Bank

One way or another blockchain, that distributed ledger technology we keep hearing and reading about, means greater traceability. And when it comes to agriculture, traceability allows us to learn about the origin and the characteristics of our food. Traceability is therefore not only seizing the day, but the future as well.
 
Experience shows that as we get richer we spend more on food because we care more about what goes into our bodies and associate food labels and their premium prices with higher quality. Data from the United States shows that the amount spent on food increased by 30 percent from 1959 to 2014 (Figure 1). Yet, grasping product origin and quality is inherently difficult. By the time the food gets to our local supermarket shelf, it has worked its way through what is arguably the largest and most complicated set of markets and middlemen that sit between the world’s producers and consumers, making traceability incredibly difficult.

The potential of the Blue Economy

Björn Gillsäter's picture
Home and boats on the water. © Curt Carnemark/World Bank
Home and boats on the water. © Curt Carnemark/World Bank

While working in the Galápagos Islands in the late 1980s, I saw the interplay between the many interests on the islands: local fishermen taking advantage of the rich waters around in the archipelago; the research community building on the evolutionary theories discovered by Charles Darwin; the tourism sector responding to an ever-growing interest in the accessible and unique wildlife and fauna; and the rights of the Ecuadorian state to benefit from this national asset. Finding a way to balance these – sometimes conflicting – interests in a manner that allows for sustainable and equitable growth is what we today call the Blue Economy.
 
The blue economy provides food, jobs, water, and is a source of economic growth. It provides the livelihood for hundreds of millions of the poorest and most vulnerable people in the world. By one estimate, it generates USD 3-6 trillion to the world economy. If it were a country, the oceanic economy would be the seventh largest in the world.

Innovate to irrigate: 19 innovations to increase food production without draining the earth

Brittany Scalise's picture
Also available in: Arabic, Chinese, French
Whenever you bite into a piece of food, do you think about where it comes from? How did it get from the ground to your table? Who are the farmers and entrepreneurs who cultivated and sourced it? It’s strange to think that this doesn’t cross our minds more often.
 
This issue is one we should be thinking about more and more often. As populations continue to grow, there needs to be new innovations to increase sustainable food production, without draining the earth. With factors such as climate change impacting water supplies and security, business-as-usual just won’t cut it.
 
For this reason, on January 29th, 2018, the
Water for Food International Forum Innovation Fair: Innovate to Irrigate, gathered together 19 organizations who are leading the way in this challenge, through creative technologies that support farmer-led irrigation practices.

Igniting action for farmer-led irrigation at Water for Food International Forum

Lauren Nicole Core's picture
Water scarcity, lack of access and rights to water for irrigation, and climate shocks are just a few of the challenges that global farmers face. These issues emerged as major themes during the Water for Food International Forum taking place today and tomorrow (January 29-30, 2018) at the World Bank, which brought together farmers, governments, private food and technology companies, financial institutions, and researchers and practitioners from around the world. 

#1 from 2017: Future jobs for youth in agriculture and food systems: Learning from our backyard in DC

Iftikhar Mostafa's picture
Our Top Ten blog posts by readership in 2017. This post was originally posted on March 14, 2017.
 
When we think of agriculture and food, we think of a farmer working in a rural area producing food for consumption and selling some surplus.  With growing urbanization and increasing demand for food, food system has moved away from just agricultural production. It involves aggregating, value addition, processing, logistics, food preparation, restaurants and other related services.  Many enterprises from small to large are part of the enterprise ecosystem.  The potential for new jobs for youth who start and are also employed by their enterprises is significant. The Africa Agriculture Innovation Network (AAIN) has developed a business agenda targeting establishment of at least 108 incubators in 54 African countries in the next 5 years focusing on youth and women among other actors. At least 600,000 jobs will be created and 100,000 start-ups and SMEs produced through incubation and 60,000 students exposed to learn as you earn model and mentored to start new businesses.


In recent past, there have been many innovations in areas of technology, extension, ICT, education, and incubation leading to new generation of enterprises and enterprise clusters resulting in the creation of good quality and new jobs in agriculture and food systems. A key challenge in the future is how we create more and better jobs in the agriculture and food system value chain. One of the major requirements for creating more jobs is a radical change in the way youth are taught agriculture and entrepreneurship. The skills required for a modern agriculture and food system are of a higher order and need to be upgraded significantly.

As part of the 2017 Global Learning Forum more than 250 staff in the Agriculture Global Practice from around the world are learning how Agriculture and Food Systems are going to look like in future. The group participants visited the Urban Food Hubs Program being managed by the University of the District of Columbia (UDC). The Urban Food Hubs focus on four components: food production, food preparation, food distribution, and waste and water recovery.

An opportunity to reinvent our food system and unlock human capital too

Robert Jones's picture
A woman sorts seaweed after harvesting it in Rote, Indonesia. © Robert Jones
A woman sorts seaweed after harvesting it in Rote, Indonesia. © Robert Jones

What if we had the chance to reinvent the world’s food system and make local, more sustainable, nourishing and diverse food the new norm rather than the exception? 
 
It might seem far-fetched, but with 9 billion people expected on our planet by 2050, and one out of three children in South Asia and Sub-Saharan Africa stunted from poor nutrition, it's a necessity. Today, one in ten fellow citizens suffer from hunger and global food waste is at an all-time high.  

#10 from 2017: Campaign Art: Food Waste

Darejani Markozashvili's picture
Our Top Ten blog posts by readership in 2017. This post was originally published on January 18, 2017.  

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.
 
According to the Food and Agriculture Organization (FAO), annually around the world 1.3 billion tons of food is lost or wasted. In the world, where about one in nine people do not have enough food (that’s some 795 million people), food waste presents an enormous opportunity for tackling food insecurity.
 
In order to bring more attention to the issue of food loss and waste and promote food loss reduction, FAO is leading the Save Food global initiative, partnering with the United Nations Environment Programme (UNEP), and others in the private sector and civil society.
 
#NotWasting

Source: Food and Agriculture Organization (FAO)

Cash it out? Why food-based programs exist, and how to improve them

Ugo Gentilini's picture
© Dominic Chavez/World Bank
© Dominic Chavez/World Bank

India’s state of Chhattisgarh faced a daunting challenge in the mid-2000s. About half of its public food distribution was leaked, meaning that it never reached the intended beneficiaries. By 2012, however, Chhattisgarh had nearly eliminated leakages, doubled the coverage of the scheme, and reduced exclusion errors to low single digits.
 
How did they do it? 

Campaign Art: Why it’s imperative to scale-up maternal and child nutrition

Darejani Markozashvili's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Maternal and child nutrition is a key driver for sustainable development, yet about 155 million children worldwide are still stunted (children below average height for their age). According to the 2008 Lancet Maternal and Child Undernutrition Series “more than a third of child deaths and 11% of the total diseases burden worldwide are due to maternal and child undernutrition.”

More recent estimates released in May 2017 by UNICEF, WHO, and World Bank suggest that number of children under 5 stunted has decreased from 254.2 million in 1990 to 154.8 million in 2016. While this a great progress in the last 26 years, 154.8 million stunted children is still a staggering number.
 

Source: WHO, UNICEF, World Bank
 


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