Imagine a football team at the World Cup, just standing around the field watching as the other team breezes right past them and scores a goal. Without taking action to not only help the sick, but protect the healthy, then we, as global citizens, are letting Ebola win this game of life and death.
According to the World Health Organization, as of Nov. 9, a total of 14,098 confirmed, probable, and suspected cases of Ebola virus disease have been reported in six countries. There have been 5,160 deaths. Guinea, Liberia, and Sierra Leone have seen the highest number of cases.
The great-power G8 have been bickering about geopolitics, the economic G20 have been fretting about growth, and the aspiring G24 have been jostling for policy influence. But this summer’s ultimate contest in international relations has focused instead on the elite G32: the group of 32 countries that sent the world’s top-performing soccer teams to the final brackets of the World Cup tournament.
Global rivalries based on fine-tuned football finesse – not dominance in diplomacy or brute force on the battlefield – framed this summer’s highest-profile competition for international supremacy.
Amid the lengthening late-summer shadows that herald the final days before the September rentrée, thoughts of the midsummer marathon surely warm the memories of World Cup-watchers who recall the thrills of the June and July festivities before the JumboTron – with throngs packing city squares worldwide, as well as filling the World Bank Group's vast Atrium (and television hideaways all around the Bank) on game days.
By the time of the final match, even many committed fans of other national teams seemed to admit that, in the end, Germany deserved its hard-earned victory – winning 1-0 in overtime against resilient Argentina – thanks to the team's technical skills and tightly coordinated teamwork.
The tournament’s most dramatic highlights – the agility of goalkeepers Guillermo Ochoa of Mexico and Tim Howard of the United States; the spirited hustle of underdogs like Ghana and Croatia; the epic 7-1 shellacking suffered by humbled host-country Brazil; the heart-stopping offside call against Argentina that nullified an apparent final-match goal – will deservedly dominate fans’ conversations as they await the next World Cup spectacular. And videos of the overtime heroics of two substitute players – André Schürrle, who made a picture-perfect cross to Mario Götze, who seamlessly slid the ball from his chest-trap downward for a left-footed volley past Argentina’s goalie Sergio Romero – are destined to be replayed forever.
But before the fine details of Germany’s triumph recede in fans’ hazy memory, it’s worth recalling the long-range strategies it required for the new champions to envision winning the crown. The success of the Nationalmannschaft required even more than the midfield mastery of Toni Kroos and Bastian Schweinsteiger, the exuberant playmaking of Sami Khedira, and the goal-scoring prowess of Thomas Müller. Along with disciplined precision on the field, Germany’s success was also driven by organizational skill on national planners’ drawing board.
A decade in the making, victory was patiently built through the Deutscher Fussball-Bund’s national plan that reportedly cost a billion euros or more – creating a coordinated national system of youth leagues, sports facilities, training regimens and individualized skill-building for players selected to advance toward the Bundesliga. Insightful long-range planning, born of adversity, paved the way to success: Germany’s football establishment realized that its system needed a sweeping overhaul after being soundly defeated in 2000, when Germany was knocked out of the European Championship without winning a single game. Germany had not won the World Cup since 1990, but the newly refocused German football system marshalled its long-term resources. After years of sharpening its competitive edge, Germany's hyper-efficient system has now earned the sport’s ultimate prize.
Football, the beautiful game, galvanizes people from young to old and North to South in a way that no other sport or entertainment can match. Last Sunday’s final was the most watched event in human history with an estimated 1 billion viewers (many of which, in South and East Asia, tuned in well into the night). What we experienced over the past four weeks has been described by some as the closest thing to a world religion: everybody watches it and worships it; everyone has an opinion and many believe that winning the World Cup is one of the greatest achievements a country can aspire to. No wonder that even the Popes seem to care. John-Paul II once pointedly said that “amongst all unimportant subjects, football is by far the most important.”
Even though I didn’t grow up watching football, admittedly I’ve developed an interest in the sport during this month-long emotional World Cup soap opera. And like me, millions of people will be glued to their television sets for this Sunday’s finals match between Argentina and Germany.
Above and beyond the superstars, the fans and controversies, I learned more about how this beautiful game is used to build communities, overcome social and cultural divides and advance peace. It seems sports have a way of changing the lives of people around the world - but what does this exactly look like?
The World Cup started in Brazil on June 12. This means that the next few weeks will be filled with anger, anguish, joy, and triumph. Sports fans have always been deeply emotional and obsessed… but also incomprehensible to those who ‘don’t get it.’ Why do fans paint their faces, dye their hair, or engage in bizarre rituals for good luck? Why do we still cheer for our teams despite corruption or other misdeeds?
Edward Hirt, a psychology professor at Indiana University in the US, has researched sports psychology, and he says, "As human beings, we have this desire to feel a sense of belonging or a sense of social connectedness with others, and being a part of different groups (gives) us identities." Scientists have shown that fans who feel personally invested in a team or who attend games and cheer with their fellow fans reap mental health benefits that come from feeling social connected.
Young men from four formerly war-torn African countries put years of conflict and hardship behind them last weekend as they played each other in the finals of the Great Lakes Peace Cup.
I did not expect Burundi to win, but they did! And what a beautiful victory it was. The team came from Bubanza, a small town about an hour north of Burundi’s capital Bujumbura. The players had journeyed more than 18 hours by bus, including about three hours to cross the border into Uganda.
Football players from across East and Central Africa will gather in the Ugandan capital of Kampala on September 21 and 22 to take part in the finals of the Great Lakes Peace Cup, a tournament organized to help former combatants – many of them abducted child soldiers – become part of their communities through the healing power of sport.
The Great Lakes Peace Cup is being organised by the World Bank’s Transitional Development and Reintegration Program (TDRP), and the government amnesty and reintegration commissions of the four competing countries.
Imagine you are a poor child from Kibera, Kenya’s largest slum, and have a dream to become a soccer star. Some young players come close to this dream when the International School (ISK) in Nairobi hosts its annual “Nairobi Mini World Cup”.
The Mini World Cup started after ISK’s Principal of the Elementary School, Patricia Salleh Matta, introduced a Saturday sports program three years ago and opened the school not just to its own students but to many communities around the school.
My 11-year-old son Marco and I have a passion for soccer (we call it football). In order to advance the game at ISK, where he goes, I got involved in coaching and eventually became the school’s “Soccer Commissioner.” As such, my main task is to organize soccer tournaments. The highlight of our year is the annual "Nairobi Mini World Cup," which has become a fixture for many schools and soccer clubs in the city.
Using large international events to get attention for a development objective is a pretty good idea. Events like the Soccer World Cup are so called media events - events that capture the attention of a large audience, that break our routines, and unify a large scattered audience. Whatever team you were cheering for, you weren't the only one cheering for it, and didn't you feel like your team's friends were also your friends? This kind of mood - attention and a feeling of community - provides a great environment for campaigns that want to raise awareness about certain issues or that want to change norms and behaviors.
- South Africa
- Cote d'Ivoire
- World Cup 2010
- Public Viewing in Africa
- Media Events
- Japan International Cooperation Agency
- Give AIDS the Red Card
- Elihu Katz
- development communication
- Development Campaigns
- Daniel Dayan
- communication for development
- Communication Campaigns
- Brothers for Life
- behavior change
- Awareness Raising
“Name’s John. Hi!” he said.
“Thanks. Glad to meet you. My name is Dilip,” I replied as I put my carry-on bag on the seat and moved aside the pillow and the blanket to make space for myself. After a hectic week at Dakar, I was hoping the seat next to me would be empty. But it wasn’t.
John, my co-traveler, was short, brown, and middle-aged. There was a nondescript baseball hat on his head through which his pony tail hung behind him, long, more pepper than salt. He was wearing brown jeans and blue shirt. He had taken off his shoes and was wearing socks from the travel kit provided by the airline.
“Yes. And from Washington DC, to New Mexico.” He said he lived in the Navajo Nation just south of Colorado.
“Are you returning from the game in South Africa?” I asked.
“Yeah. The first time I saw a soccer game in my life. It was great. I’m a coal miner, in New Mexico. My company sent me to watch the World Cup. We were 150 of us from all over the world. We were there for 5 days.”
I opened the overhead locker to put my bag in before the take-off. “Is that your vuvuzela?” I asked.
“No. Probably belongs to the lady over there.”
“Football, or soccer, is the number one game in the world,” I said.