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Media (R)evolutions: Mobile Games by Market

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

Mobile games, developed for smartphones and tablets, represent an incredibly lucrative industry that is expanding very fast! They are the fastest growing segment of the overall games market, boasting a Cumulated Annual Growth Rate of 19%.  Revenues are expected to reach $21.7 billion in 2014 and $35.4 billion by 2017. The growth in mobile games is fueled by both an increase in the number of players worldwide but also a greater willingness on the part of consumers to spend money on mobile games. 

The following infographic illustrates that with 56% of the global revenue, Asia Pacific is the biggest market, and revenue within the region is estimated to reach $12.2 billion this year. However, Latin America takes the lead in terms of growth, with a year-on-year growth rate of 60% between 2013 and 2014.


 

HappyLife and Social Games: Solidarity goes viral!

Liviane Urquiza's picture


Stéphane Buthaud - HappyLifeLast week, I was fortunate enough to have a discussion with Stéphane Buthaud, the founder of HumanoGames, which is a video game company whose mission is to “change lives.” Mission accomplished.

Thanks to the game HappyLife, launched just one year ago, Facebook users can provide financial backing for the projects of small entrepreneurs all over the world.

This is how it works:  Each player creates his or her own micro-business in the virtual world of HappyLife and re-invests the profits to help an entrepreneur get started in business in real life.

“A Project for Solidarity on a Global Scale”

Nothing in Stéphane’s background pre-ordained him to become a creator of games for the Web.  After engineering studies and a Masters degree in International Business, he gained solid experience working for a number of NGOs on micro-finance projects; first in Bosnia, then Rwanda, China, Argentina, etc.  Until the day he decided to found his own social enterprise.

What made him decide to create a game on Facebook? “It was the best possible way to foster solidarity and rally a community without borders around a common objective.  I wanted to develop a solidarity project with a global reach, to help people who come up with projects, but who lack the means to get started,” Stéphane explains.  

Really? A game on Facebook that could help in the fight against poverty…?