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Global Engagement

Sustainable Mobility for All: Changing the mindset, changing policies

Nancy Vandycke's picture
Photo: Photoviriya/Shutterstock
The global conversation on transport and mobility has evolved significantly over the past five years. Take transport and climate, for instance: although data on the carbon footprint of major transport modes had been available for a long time, it was not until COP21 in 2015 that mobility became a central part of the climate agenda. The good news is that, during that same period, the space of solutions expanded as well.  For example, data sharing is now viewed as an obvious way to promote better integration between urban transport modes in cities.

In that context, the task at hand for the Sustainable Mobility for All initiative (SuM4All) was clear: How can we work with decision-makers and the international community to transform the conversation, harness the full potential of these emerging solutions, and take on the world’s most pressing mobility issues?

To tackle these challenges, the initiative decided to focus on three essential steps.

TEDxSendai - Engaging Differently

Maya Brahmam's picture

TEDxSendai allowed us to engage differently with a broader public around a key development topic. We thought the TEDx approach was worth exploring for several reasons:

  • The TEDx platform – licensed by the TED Conference – has great presence and a great community of people who are interested in new ideas.
  • The World Bank’s own move to open data, knowledge and solutions aligned well with the “ideas worth spreading” philosophy of TED events.
  • TEDx’s multidisciplinary approach allowed us to engage with different voices and more creatively with a broader audience.