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Grassroots Communication Campaign

A Tiny Spark Ignites a Powerful Blaze

Sabina Panth's picture

The idea of starting a grassroots women-to-women communication campaign dawned on me when I realized the power of aesthetic expressions in capturing the intangible impact of development interventions.   The beneficiaries of the Women’s Empowerment Project in rural Nepal used oral lore to articulate their impressions and experiences of their participation in the program through songs, dance and poetry.  And because the program interventions were rooted in basic literacy training, I helped translate the oral lore into written documents through the medium of a newsletter, where the program beneficiaries themselves became the suppliers and readers of the contents.  The newsletter proceeded to serve as a powerful grassroots network that brought together two- hundred and forty local organizations partners of the program and their hundred and twenty thousand clients across the country for horizontal learning.  The newsletter also proved to be an effective vertical medium for the program management to assess the impact of the program interventions beyond its set targets and indicators.