Kenya’s telecom revolution and the impact of mobile money
Our third “Kenya Economic Update” – Kenya at the Tipping Point? – notes Kenya’s strong economic recovery in 2010 reaching 4.9 percent of GDP. For 2011, we forecast growth of 5.3 percent. The special Focus on the ICT Revolution and mobile money captures the economic momentum which is now spreading across Africa. Kenya now has 21 million phone subscribers, the vast majority connected by cell phones.

Suppose you want to run an awareness campaign for, say, methods that prevent the spread of sexually transmitted diseases (STD) in a sub-Saharan country. Suppose you want to reach the widest possible audience because most adults are concerned by this issue. Suppose you have a well thought-out campaign message. Which medium do you go for?
During a recent discussion on the issue of diplomacy in the information age, hosted by the
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