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Information Dissemination

From One-Way to Two-Way Exchanges: Gearing Up to Use Communication in Support of Decentralization in Mongolia

Sunjidmaa Jamba's picture

Since Mongolia shifted to a multi-party political system and market economy in the early 1990s, it has become a young and vibrant democracy. Debates among politicians, policymakers, civil society organizations, political and social commentators, and other stakeholders are now an integral part of Mongolian society. These happen through local newspapers and on the TV channels, at citizens’ hall meetings, as well as during cultural events, particularly in rural areas as nomadic herders gather for such event and authorities take that opportunity to communicate with them.

However, these debates may not always be particularly effective in getting to a consensus. Indeed, the heritage of the socialist system can still often be felt: public authorities, particularly at the local level, see communication as a way to disseminate and diffuse information through a traditional media approach. There is much to do to transform communication from a one-way dissemination tool to an instrument for two-way engagement.  

Dissemination vs Public Engagement; in Other Words, Are You Serious?

Sina Odugbemi's picture

'Ha, I almost forgot; we need a dissemination strategy for the report. Get somebody to sort that out. Meeting adjourned.'

You guessed right: the statement above usually occurs at the end of a long meeting discussing 'substance'; then somebody realizes that if the department/organization has spent all this money on this piece of research, it might be a good idea to get somebody to 'disseminate' it.

Usually, they have not given the matter serious thought. They have not answered basic questions.

Benchmark to Monitor Public Services

Sabina Panth's picture

The demand driven accountability approach puts citizens in charge of monitoring public services.  But can ordinary citizens easily access public data against which they can monitor quality of services? What is the reference point against which standards are measured?  Can the government make the required information available? What are the incentives for the government to cooperate?  Citizens’ Charter initiatives attempt to respond to some of these queries.

The Age of Communication Research

Anne-Katrin Arnold's picture

Communication is something of an ugly duckling in the social sciences – not many people take it seriously and not many people see the immediate relevance of the research. However, the study of public opinion is a good example to outline the immediate relevance of the field – and its future relevance.