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Campaign art: Addiction may not be obvious but its effects are real

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Do you have friends or people you follow on social media who always have a drink in their hand? Does that seem normal to you?  Did you ever wonder if they might have a problem?

Meet Louise Delage. She’s beautiful, trendy, and seems to lead a very glamorous life.  The only problem is she’s always drinking… and no one notices.  In the span of a few months, she was able to cultivate over 16,000 followers and 50,000 likes, few of whom noticed she is a functional alcoholic. The overwhelming majority of her followers just saw a pretty woman having fun, failing to notice her alcohol problem.

This is all part of a social campaign from Paris agency BETC called "Like My Addiction" rolled out for Addict Aide, which sought to raise awareness of alcoholism among young people. According to the organization, one out of every five deaths of young people each year is from addiction. The World Health Organization also warns of the hazards of alcohol, declaring that harmful alcohol consumption has now become "one of the most important risks to health: it is the leading risk factor in developing countries with low mortality rates and ranks third in developed countries, according to the World Health Report 2002."  Alcohol use contributes to a wide range of diseases, health conditions and high-risk behaviours, from mental disorders and road traffic injuries, to liver diseases and unsafe sexual behaviour.

The truth about Louise was revealed in a video published on Instagram and YouTube:
 
Like my Addiction

#EachDayISee Instagram photo contest finalists and National Geographic honorable mentions

Mario Trubiano's picture

The #EachDayISee photo contest wrapped up on February 13, having received more than 1,400 submissions. To say that the number and quality of the entries exceeded all our expectations would be an understatement. We asked you to share your view of the world, and the visual stories we received from every region were breathtaking. Beyond the photos themselves, most submissions included detailed captions that set the context and helped viewers understand the stories behind the photos.

What do you see every day that you want to change?

Mario Trubiano's picture

No matter where in the world you live, you see and experience things every day that make you think; that upset or inspire you; that you wish were different; or that give you hope. Instead of walking past, ignoring, or pretending there’s not an issue, we want you to capture an image and share it to help raise awareness of the issues where you live.

Today the World Bank turns to you—global citizens—to give faces to the seemingly insurmountable issues you experience, like access to clean water, corruption, clean stoves, sanitation, gender inequality, or any number of other real challenges your community faces. We’re launching the #EachDayISee contest on Instagram to share photos of the world around us, to help draw attention to the myriad of economic and social issues facing communities all around the world.
 

#EachDayISee

Campaign Art: Kick Off Your Birthday by Bringing Fresh Water to the Sahel

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

charity: water, launched its annual "September Campaign" this month in which the organization selects a country or region for targeted support. This year, the Sahel region was chosen, and the September Campaign seeks to bring clean water to 100,000 people of Mali and Niger that are living in the strip of land between the Sahara desert to the north and the Sudanian Savannah to the south.  The area is frequently affected by drought and famine, and access to clean water is rare.

Unlike other nonprofits that speak about the organization and mission first, charity: water puts their supporters at the center of their communications and empowers them to tell personal stories and fundraise individually, using a method known as inbound marketing. Inbound marketing promotes an organization through blogs, video, enewsletters, whitepapers, SEO, and other forms of content marketing which attract the attention of key audiences and draw people to their website. By contrast, buying attention through advertisements, cold-calling, direct paper mail, and radio, are considered "outbound marketing."

Central to their inbound marketing method, charity: water appeals to supporters to start 'your own campaign.' The website offers visitors the ability to, "start a fundraising campaign and bring clean drinking water to people in need around the world." The personalized and social nature of the campaign allows people to share their own stories and encourage friends and followers to do the same. Supporters have been creative with their campaigns, starting birthday fundraisers, running marathons, and welcoming newborns with donations.

   

Media (R)evolutions: Social Media at the Sochi Winter Olympics

Roxanne Bauer's picture
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

2010 winter Olympic Games in Vancouver were the first Olympic Games impacted by social media. In four years, social media has grown in both scale and influence. This infographic takes a deeper look at the growth of social networks and the potential they have to generate engagement, insight and interaction during the Sochi Olympic Games.

 
 



































 

Media (R)evolutions: 2012 Social Networking Stats

Kalliope Kokolis's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.