Imagine there is a hurricane sweeping through a region. Imagine that the weather forecasts say that it will be a sizable storm affecting a large part of the country, and that there will be considerable risk to life and property of citizens. Reasonably, the media, especially local television, plan to report on nothing else for a few days in advance and at least a week to come. What should the media do if the hurricane is weaker than expected? In particular, what should the local media do, whose job it is to keep their audience informed of locally relevant developments?