and this is no joke. Some time ago, I travelled to rural Nepal to supervise joint DFID/World Bank work in improving access to remote communities. To reach the first village, Dailekh, we took a morning flight from Kathmandu and then drove for many hours. The further we travelled, the more uneven and less engineered the roads became, until the last ten miles to our destination were mere mud tracks. Night fell, the roads grew dark, and rain began to fall.
"Voicing the opposite opinion, or acting in public accordingly, incurs the danger of isolation. In other words, public opinion can be described as the dominating opinion which compels compliance of attitude and behavior in that it threatens the dissenting individual with isolation, the politician with loss of popular support. Thus the active role of starting a process of public opinion formation is reserved to the one who does not allow himself to be threatened with isolation."
In Memoriam: Elisabeth Noelle-Neumann (1916 - 2010)
A few years ago, the research department at the World Bank did an analysis of what kind of information people were searching for on its website. It found that the single most searched-for word was "China," more than "poverty" or any other country or concept.