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knowledge gap

#7 from 2012: Knowledge Management is Not Mere Dissemination

Our Top Ten Blog Posts by Readership in 2012

Originally published on April 3, 2012
 

Knowledge, or the lack of, is often associated with the success or failure of development initiatives. For decades, communication’s main role was to fill the knowledge gap between what audiences knew and what they needed to know, with the assumption that this would induce change. We now know that this is seldom the case. In the modernization paradigm, media were expected to provide needed knowledge through messages that could fill knowledge gaps, build modern attitudes, and eventually shape behaviours. After years of under-delivering on their promises, development managers and decision-makers are increasingly realizing that it is not enough to have sound technical solutions and disseminate information in order to have audiences adopt the innovations.

A ‘Skilled’ Approach to Development

Ariel Fiszbein's picture

These days, there is a lot of talk about skills and their importance for a country’s development. Not too long ago the Indian Prime Minister Manmohan Singh called skills and knowledge “the driving forces of economic growth and social development in any country.” Last week, President Obama in his State of the Union address mentioned, once again, the critical importance of upgrading workers skills as part of his call for ‘An America Built to Last’.