Syndicate content

Local Media

From One-Way to Two-Way Exchanges: Gearing Up to Use Communication in Support of Decentralization in Mongolia

Sunjidmaa Jamba's picture

Since Mongolia shifted to a multi-party political system and market economy in the early 1990s, it has become a young and vibrant democracy. Debates among politicians, policymakers, civil society organizations, political and social commentators, and other stakeholders are now an integral part of Mongolian society. These happen through local newspapers and on the TV channels, at citizens’ hall meetings, as well as during cultural events, particularly in rural areas as nomadic herders gather for such event and authorities take that opportunity to communicate with them.

However, these debates may not always be particularly effective in getting to a consensus. Indeed, the heritage of the socialist system can still often be felt: public authorities, particularly at the local level, see communication as a way to disseminate and diffuse information through a traditional media approach. There is much to do to transform communication from a one-way dissemination tool to an instrument for two-way engagement.  

Local Media Hype

Anne-Katrin Arnold's picture

Imagine there is a hurricane sweeping through a region. Imagine that the weather forecasts say that it will be a sizable storm affecting a large part of the country, and that there will be considerable risk to life and property of citizens. Reasonably, the media, especially local television, plan to report on nothing else for a few days in advance and at least a week to come. What should the media do if the hurricane is weaker than expected? In particular, what should the local media do, whose job it is to keep their audience informed of locally relevant developments?