Here is a one-page instruction manual for managing an effective public service. It is based on a recent World Bank Policy Research Working paper by Imran Rasul, Martin Williams and myself.
I came across a new working paper written by researchers at Google and Microsoft with the title “on the near impossibility of measuring the returns to advertising”. They begin by noting the astounding statistic that annual US advertising revenue is $173 billion, or about $500 per American per year. That’s right, more than the GDP per capita of countries like Burundi, Madagascar and Eritrea is spent just on advertising!