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Marketing experiments

Marketing matters: Increasing microinsurance coverage beyond lowering prices: Guest Post by Jonathan Bauchet

 Miso Lisanin/World Bank

In April, the preeminent scientific body known as the Intergovernmental Panel on Climate Change (IPCC) released the contribution of Working Group III to the 5th Assessment Report on climate change with a focus on climate change mitigation, including transport and other sectoral policies. What is new for transport since the 4th Assessment Report was released seven years ago? 
 
Quite a bit, it turns out. The 4th IPCC report strongly focused on fuel and vehicle technology substitution. Deep cuts in emissions would mainly be brought about by a switch from gasoline to biofuels and fuel cell cars. The 5th report’s messages are different and more in tune with the growing consensus around the need for new mobility patterns and a change in transport user behaviors: “When developing low-carbon transport systems, behavioral change and infrastructure investments are often as important as developing more efficient vehicle technologies and using low-carbon fuels,” say the authors of chapter 8 on transport. This is progress in my view, and the emphasis on different modes of transport (besides individual cars) is very much in line with the recent World Bank flagship report Turning the Right Corner
 
But how do we get there?
 

What can marketing experiments teach us about doing development research?

David McKenzie's picture

I spent a great couple of days earlier this week with representatives of civil society organizations (CSOs) from around the world who are members of our World Bank – Civil Society Consultative Group on Health, Nutrition, and Population. When it was launched earlier this year, we envisioned the consultative group as a forum for CSOs and our Bank-wide health team to share perspectives and discuss frankly any concerns we may have about our respective work in health, nutrition, and population, and to learn from one another. So it’s exciting to see this group beginning to move from theory to action.