Ebola has largely disappeared from news headlines in recent months as the epidemic started to settle. Earlier this week, on August 24, Sierra Leone’s last-known Ebola patient was released from the hospital, possibly signaling the end of the disease in that country. No new cases have been reported in Liberia since mid-July, and only three new cases have emerged in Guinea as of last week.
Yet, experts have warned that international organizations are still not capable of containing it, if it were to re-emerge. It's also clear that the economic impact of the Ebola virus outbreak in Guinea, Liberia and Sierra Leone is profound, as the disease affected livelihoods and led to food shortages, loss of education, and widespread fear and mistrust in communities.
This is why #TrendOnThis, a new campaign from the Ad Council and Y&R New York, aims to keep Ebola on the forefront of people’s minds. The campaign includes a series of public service announcements featuring celebrities David Oyelowo, Olivia Munn, and Lance Bass. These ads play on the typical, pandering commercials many celebrities have done and, instead, uses ironic self-deprecation to get the message across. Here’s Actor David Oyelowo, who introduces some tongue twisters based on his own name, like Oyelowo's Yellow Oboes, while emphasizing the seriousness of Ebola: