Yesterday, CommGAP and UNODC co-hosted a side event during the Third Conference of the State Parties to the UN Convention against Corruption, taking place this week in Doha, Qatar. Entitled, “Media Relations and Good Practices in Awareness-Raising Campaigns,” the event consisted of two sessions, focusing on the importance of media relations for an anti-corruption agency to get its message across to the public and generate public support, and of awareness raising campaigns to engage the public in the fight against corruption.
Last year, CommGAP and the United Nations Office on Drugs and Crime (UNODC) jointly organized a learning event on the role of communication in anti-corruption efforts, bringing together anti-corruption agencies, senior practitioners, and academics to talk about communication-related challenges faced in anti-corruption work. There, we heard several issues that troubled the anti-corruption agency officials, but one in particular stood out: agency officials were deeply conflicted with the task of working effectively with the media and journalists. While in theory, they understood the importance of working with the media for their work to be successful, in practice, they did not quite know how to establish a good working relationship with the media.
One of the dilemmas voiced by anti-corruption agencies at the UNODC-CommGAP organized learning event on the role of communication in anti-corruption efforts last November was the challenge of working with the media. On the one hand, anti-corruption agencies understood the importance of media relations. On the other, many of them had had unpleasant experiences with journalists, leaving them frustrated and suspicious of the media profession as a whole.