Priyanka Dutt shares what she has learned while implementing a mobile health program for women in India.
Last month, the Government of India launched a nationwide mobile health (mHealth) program designed by BBC Media Action, the BBC’s international development charity. The aim - to train 1 million community health workers and help nearly 10 million new and expecting mothers in India make healthier choices and lead longer, healthier lives.
Mobile Academy is an anytime, anywhere audio training course, delivered via mobile phone, designed to refresh the knowledge and strengthen the communication skills of community health workers. The objective is to enable the nation’s nearly one million health workers to more effectively persuade families to lead healthier lives.
Kilkari (a baby’s gurgle) service delivers free, weekly, time-appropriate audio messages about pregnancy, childbirth, and childcare directly to the mobile phones of mothers and other family members from the second trimester of pregnancy until the child is one year old.
These services were originally designed for use in Bihar in North India, where BBC Media Action, in partnership with the state government works to improve demand for health services, improve social norms and impact health outcomes for mothers and children. Read more.
Mobile Academy and Kilkari leverage the massive penetration of mobile phones to reach the most marginalized, hardest-to-reach communities in India. These are communities where getting pregnant and having babies can be 24 times more life-threatening than giving birth in the United Kingdom!
The statistics are pretty stark. Globally, every five minutes, three women die from complications related to pregnancy or childbirth, while 60 others will be left with debilitating injuries. Of these deaths, India accounts for the greatest number of women dying – over 150 every day. But we know how many of these health risks that pregnant women and their newborns face are preventable.
After a day of discussions on how to scale social enterprise innovations to improve health outcomes during an event hosted by the World Bank Group’s (WBG) Innovation Labs and Health Global Practice on June 8th, one clear message emerged – public-private dialogue and collaboration, as well as collaboration between the public sector, the private sector and multilateral organizations such as the WBG is required to reach those living at the last mile.
A prime example of this need can be seen in a mobile phone health clinic program developed by VillageReach, a social enterprise working to provide access to quality health care to underserved communities through an integrated approach.
These are some of the views and reports relevant to our readers that caught our attention this week.
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“Facebook has noticed something that other companies would do well to heed: The biggest opportunity right now isn't in smartphones, where users are bombarded by the fruits of an ever-more-competitive market for apps and mobile services. Rather, the big play for some companies, especially any that wish to expand into emerging markets, is on the "dumbphones" — aka non-smartphones or, in industry parlance, feature phones — that most people in rich countries have now left behind.