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mHealth

Blog post of the month: Six lessons I learnt while trying to reach 10 million women in India with life-saving health information

BBC Media Action's picture

Each month People, Spaces, Deliberation shares the blog post that generated the most interest and discussion. In March 2016, the featured blog post is "Six lessons I learnt while trying to reach 10 million women in India with life-saving health information" by Priyanka Dutt.

Kilkari mobile messagingLast month, the Government of India launched a nationwide mobile health (mHealth) program designed by BBC Media Action, the BBC’s international development charity. The aim - to train 1 million community health workers and help nearly 10 million new and expecting mothers in India make healthier choices and lead longer, healthier lives.
 
Mobile Academy is an anytime, anywhere audio training course, delivered via mobile phone, designed to refresh the knowledge and strengthen the communication skills of community health workers. The objective is to enable the nation’s nearly one million health workers to more effectively persuade families to lead healthier lives.
 
Kilkari  (a baby’s gurgle) service delivers free, weekly, time-appropriate audio messages about pregnancy, childbirth, and childcare directly to the mobile phones of mothers and other family members from the second trimester of pregnancy until the child is one year old.

These services were originally designed for use in Bihar in North India, where BBC Media Action, in partnership with the state government works to improve demand for health services, improve social norms and impact health outcomes for mothers and children. Read more.

Mobile Academy and Kilkari leverage the massive penetration of mobile phones to reach the most marginalized, hardest-to-reach communities in India. These are communities where getting pregnant and having babies can be 24 times more life-threatening than giving birth in the United Kingdom!
 
The statistics are pretty stark. Globally, every five minutes, three women die from complications related to pregnancy or childbirth, while 60 others will be left with debilitating injuries. Of these deaths, India accounts for the greatest number of women dying – over 150 every day. But we know how many of these health risks that pregnant women and their newborns face are preventable.

Six lessons I learnt while trying to reach 10 million women in India with life-saving health information

BBC Media Action's picture

Priyanka Dutt shares what she has learned while implementing a mobile health program for women in India.

Kilkari mobile messagingLast month, the Government of India launched a nationwide mobile health (mHealth) program designed by BBC Media Action, the BBC’s international development charity. The aim - to train 1 million community health workers and help nearly 10 million new and expecting mothers in India make healthier choices and lead longer, healthier lives.
 
Mobile Academy is an anytime, anywhere audio training course, delivered via mobile phone, designed to refresh the knowledge and strengthen the communication skills of community health workers. The objective is to enable the nation’s nearly one million health workers to more effectively persuade families to lead healthier lives.
 
Kilkari  (a baby’s gurgle) service delivers free, weekly, time-appropriate audio messages about pregnancy, childbirth, and childcare directly to the mobile phones of mothers and other family members from the second trimester of pregnancy until the child is one year old.

These services were originally designed for use in Bihar in North India, where BBC Media Action, in partnership with the state government works to improve demand for health services, improve social norms and impact health outcomes for mothers and children. Read more.

Mobile Academy and Kilkari leverage the massive penetration of mobile phones to reach the most marginalized, hardest-to-reach communities in India. These are communities where getting pregnant and having babies can be 24 times more life-threatening than giving birth in the United Kingdom!
 
The statistics are pretty stark. Globally, every five minutes, three women die from complications related to pregnancy or childbirth, while 60 others will be left with debilitating injuries. Of these deaths, India accounts for the greatest number of women dying – over 150 every day. But we know how many of these health risks that pregnant women and their newborns face are preventable.

Bridging the public-private divide to scale-up health solutions: the story of VillageReach

Elaine Tinsley's picture

After a day of discussions on how to scale social enterprise innovations to improve health outcomes during an event hosted by the World Bank Group’s (WBG) Innovation Labs and Health Global Practice on June 8th, one clear message emerged – public-private dialogue and collaboration, as well as collaboration between the public sector, the private sector and multilateral organizations such as the WBG is required to reach those living at the last mile.   

A prime example of this need  can be seen in a mobile phone health clinic program developed by VillageReach, a social enterprise working to provide access to quality health care to underserved communities through an integrated approach.

Weekly Wire: the Global Forum

Kalliope Kokolis's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

Mashable 
This African Smart Card Helps Catch Disease Outbreaks

“Just as any good community healthcare manager should, Ignicious Bulongo has his eyes peeled for disease outbreaks from his post at the Ng'ombe Integrated HIV/TB Clinic, located in the Zambian capital.
 
The facility provides primary care to nearly 50,000 people, many of whom, Bulongo says, live in poverty, employed as domestic workers and bus drivers. Environmental and sanitation conditions are less than ideal, so catching disease outbreaks early on is crucial for protecting the community's health.
 
The 2010 introduction of the SmartCare system, an electronic health record system developed by Zambia's Ministry of Health and the U.S. Center for Disease Control, has helped make Bulongo's job easier. Instead of holding patients accountable for paper "exercise books" documenting their medical histories, the details of individuals' diagnoses and treatments can now be stored on a smart card they hold in their wallets, as well as locally at their health clinic and in the larger SmartCare network.” READ MORE 
 
Biggest Mobile Opportunities Aren't in Smartphones

“Facebook has noticed something that other companies would do well to heed: The biggest opportunity right now isn't in smartphones, where users are bombarded by the fruits of an ever-more-competitive market for apps and mobile services. Rather, the big play for some companies, especially any that wish to expand into emerging markets, is on the "dumbphones" — aka non-smartphones or, in industry parlance, feature phones — that most people in rich countries have now left behind.
 
We've known for some time that Facebook's strategy for grabbing its "next billion" users is to convince them that Facebook and the web are one and the same by making access to Facebook free on every model of phone. But now Javi Olivan, head of "growth and analytics" at Facebook has dribbled out a handful of other interesting details about Facebook's strategy.”  READ MORE