"It is true that economic and social objectives have long been seen as distinct and often competing. But this is a false dichotomy; it represents an increasingly obsolete perspective in a world of open, knowledge-based competition. Companies do not function in isolation from the society around them."
Michael Porter and Mark Kramer, "The Competitive Advantage of Corporate Philanthropy"
Harvard Business Review, 2002
Please, hold the door, the Carrotmob is coming. If you are among the un-indoctrinated, please allow me to introduce you to the Carrotmob. “Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer.” According to Brian Byrnes, regular contributor to CNN.com and author of “Argentine 'Carrotmob' stick up for green business” they are a “global movement that is built on the 'carrot-or-the-stick' concept. Carrotmob rewards -- rather than punishes -- small businesses for employing sustainable practices. Essentially, a Carrotmob is the opposite of a boycott.” Although the Carrotmob operates in the commercial sphere, they are working to increase, so called, public goods with other stakeholders in their community. Activities like those undertaken by the Carrotmob are an example of creative coalition building and help to begin to address one of the challenges of fostering a collective identity, maintaining both internal and external political efficacy.