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Nudges

Behavioral economics and social justice: A perspective from poverty and equity

James Walsh's picture

It has been almost ten years since Richard Thaler and Cass Sunstein wrote Nudge, but the revolution in behavioral policymaking is still unfolding.
 
Around the world, behavioral economists and policymakers strive to show that a richer model of human behavior can improve both individual and social welfare in virtually all domains of society.

Is There an App for That?

Maya Brahmam's picture

I’ve been working with my colleagues on the Apps for Climate competition. We’ve been puzzling over the intersection of climate and technology and what sorts of new ideas we’ll get from this exercise. What about “little green nudges?” Is there an App for that?

“Nudges” are subtle messages that have been used to change behavior. George Webster’s recent article on CNN’s website notes that, “whether we're conscious of them or not, nudges -- of a sort -- are all around us. From the rumble strip along motorways -- gently encouraging motorists to remain in the correct lane -- to rows of brightly colored candy wrappers, less subtly inviting us to pick them up and place them in our shopping cart…” And what’s more, they work and have the potential to be harnessed for the greater good.