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There is no such thing as a free… condom: social marketing to prevent HIV/AIDS in Vietnam

Nguyen Thi Mai's picture
Vietnam: Fighting HIV/AIDS Starts with Better Access to Prevention


In the early 1990s, selling condoms was highly controversial in Vietnam. For so long, condoms had been distributed to each household throughout the country for free for family planning use only. Condoms were not used for promoting safe sex. It was extremely difficult to convince the media to advertise condoms, very hard to convince the government that it was possible to generate revenue from selling condoms. People found it embarrassing to buy condoms in shops or drugs stores.